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Yami, the juice drink joint venture with Huiyuan, finally spotted

By
Tan Heng Hong
-

Yami, the fruit drink of the joint venture between China’s Huiyuan and Singapore’s Yeo Hiap Seng, has finally been spotted in Malaysia. The author first saw the fruit drink at Nirwana Hypermarket in Kuantan, the state capital of Pahang in the east coast of Malaysia in mid-December 2017.

The drink was originally scheduled to be launched in Malaysia in May 2017, according to a press release by Huiyuan on 13 April 2017. So far, the drink has not been spotted in the Klang Valley at the time of writing.

The Yami fruit drink is made by Yeo Hiap Seng (Malaysia) Bhd for Healthy Yum Beverage Sdn Bhd, which has its address located on No 7 Jalan Tandang, 46050 Petaling Jaya, Selangor, the same address as Yeo Hiap Seng (Malaysia) Berhad.

Below are the official images of Yami.

Yami 250mlx6 is selling at Nirwana Hypermarket for RM 4.99.

Apart from Yami, Yeo Hiap Seng has introduced Juscool sparkling fruit drink in the local market.

Updated on 13 March 2018

Yami is now available at KK Super Mart.

 

Start Right, Charge Ahead with Red Bull and Win RM 250,000

By
Tan Heng Hong
-

New campaign redefines consumption manner of energy drink, and ropes in top Malaysian YouTuber to set the tone to a productive start of day

KUALA LUMPUR, 15 December 2017 – Red Bull, an energy drink often associated with dynamism and ardour, introduced its ‘Start Right, Charge Ahead’ campaign and announced a corresponding consumer contest, with cash prizes of up to RM250,000 for grabs. Through the campaign, Red Bull hopes to redefine the consumption method of its history-rich energy drink; at the same time, empower consumers to realise their full potential for any task they undertake.

Jate Samathivathanachai, Director of Strategy at Allexcel Trading Sdn. Bhd. said: “When Red Bull began in Thailand in 1975, the brand’s motivation was to create a beverage for those who worked long hours to help revitalise their bodies and mind. Over the years, we’ve continued to drive Red Bull as the energy drink of choice for those who need a burst of energy for both work and play. With 2018 dawning, we wanted to elucidate that while Red Bull can be/is consumed for energy replenishment, consumption can also and should occur pre-activity. What better way to communicate this point than through our new campaign – ‘Start Right, Charge Ahead’!”

Get Set, Ready, and Go with Pre-Activity Fuel

Red Bull endeavours to redefine the most effective consumption manner of its energy drink through the campaign, which is based on the premise that if one starts each activity right, one would find the mental and physical energy to face challenges that may come one’s way and successfully overcome them. Red Bull’s synergy of  11 ingredients results in the brand leading the way in its sector.

 

“Our high quality ingredients are the very elements that provide fuel to the drinker. Oftentimes, consumers see us as the beverage of choice when they need energy to plough through the day, but little do they know that Red Bull should, in fact, be consumed before the start of any activity – be it work, sports, studying or driving – so they start the day with the right fuel to perform optimally at any task,” Samathivathanachai explained.

Top Malaysia YouTuber Shows Consumers How to Generate Pre-Activity Fuel

An average person’s day-to-day life encompasses work, sports, studies and driving, among other activities. While these activities are routine in nature, they require a sustained level of concentration and can drain one mentally and physically.

As such, consuming Red Bull prior to one’s numerous activities will set a productive starting point for that occassion. The leading energy beverage brand recently collaborated with Kyopropaganda, one of Malaysia’s top YouTubers, to exemplify the most effective way to consume Red Bull. Watch the hilarious video here: Instagram (https://www.instagram.com/p/Bcrw7N9livb/) and Facebook  (https://goo.gl/QF8WYY)

‘Start Right, Charge Ahead’ to Win RM250,000

In conjunction with its ‘Start Right, Charge Ahead’ campaign, Red Bull announced a nationwide consumer contest, with total cash prizes of up to RM250,000 to be won. To participate, consumers only need to buy two Red Bull products; keep the original receipt and the pull tabs; and answer ‘true’ or ‘false’ to a question on the entry form. They will then need to submit their entries through one of four available channels: hardcopy contest form; SMS; WhatsApp; or the Red Bull Contest Website.

The contest will reward 900 weekly winners with RM200 each; two second prize winners with a cash prize of RM5,000 per person; one first prize winner who will receive RM10,000; and a grand prize winner who will take home RM50,000. The final submission date for the contest is Sunday, 31 December 2017.

Red Bull is available at all major convenience stores, petrol marts, independent  grocers, supermarkets and hypermarkets at a recommended retail price of RM 3.10 for the original and 25% less sugar canned variants and RM 1.80 for the bottled variant.

 

For more information about the ‘Start Right, Charge Ahead’ contest, please visit www.redbull.com.my/peraduanchargeahead. To find out more about Red Bull, please visit www.redbull.com.my or www.facebook.com/RedBullMalaysia.

About Allexcel Trading Sdn. Bhd.

Allexcel Trading Sdn. Bhd. (“Allexcel”) is the brand representative and exclusive agent for Red Bull® Energy Drink and Warrior® Sparkling Lifestyle Drink in Malaysia. Allexcel launched Red Bull® in Malaysia in 1993 and the brand is currently the No. 1 energy drink in the country. Red Bull has proven to its consumers its product performance in maintaining alertness, endurance and enhancing performance – stimulating both mind and body. For more information, please visit www.redbull.com.my

 

How to increase sales of hot food at petromart?

By
Tan Heng Hong
-

The Petronas Mesra Petromart at Technology Park Malaysia (TPM) has come up with an ingenious solution to solve the problem of how to increase the sales of hot food. Hot food is usually displayed inside the store. For motorists who are paying with their credit cards, there is less incentive for them to walk inside the store to grab something to eat.

To solve this problem, this particular petromart has brought all the hot food out of store and put it in front of the outlet where the food becomes more visible and convenient for motorists to grab and go. This is an excellent idea to boost sales of breakfast items.

*All the images above were photographed by the author

New Minute Maid Pulpy Mandarin, Zico coming to Thailand soon?

By
Tan Heng Hong
-

Coca-Cola (Thailand) has unveiled Minute Maid Pulpy Mandarin to reinforce its leadership position of Minute Maid Pulpy in the ready-to-drink juice segment in Thailand. The juice drink comes with lower sugar content and is made from imported mandarin oranges.

According to The Nation on 7 December 2017, Claudia Navarro, marketing director of Coca-Cola (Thailand) Ltd., was quoted as saying “consumers have increasingly turned to looking after their health resulting in the increased consumption of healthy beverages. So we have expanded our product portfolio with the launch of ‘Minute Maid Pulpy Mandarin using the tagline ‘When you feel good inside, it shows’.

Coming soon

Coca-Cola (Thailand) has already hinted it would launch the Minute Maid Pulpy Mandarin at Tesco Lotus Expo 2017, which was held at IMPACT on 9-12 November 2017. The other major launch in the offing is the ZICO coconut water.

Barbican alcohol-free malt drink, Georgia RTD coffee and Monster energy drink were also displayed at the event. Could it be Coca-Cola (Thailand) has plans to bring all these brands into the country? As far as Barbican is concerned, it is already in Malaysia and Vietnam.

*The last two images were photographed by the author at Tesco Lotus Expo 2017

Wonda Milk Coffee & Mochaccino in PET bottle mark their debut

By
Tan Heng Hong
-

In Malaysia, Wonda is making a big splash into RTD coffee drink in PET format. At the moment, all the Wonda RTD coffees are in can. The choice of PET format is designed to fill the gap in targeting the impulse consumption occasion with a resealable option.

The new Wonda Milk Coffee and Wonda Mochaccino are currently being made available in petromarts, 7-Eleven convenience stores and provision good stores from December 2017. Marketing is likely to start in January/February 2018.

Below is the current Wonda lineup of RTD coffee.

Tastes like just brewed

Wonda’s latest RTD coffee milk drinks are described as “taste like just brewed” and “contain 100% Arabica coffee beans.” With Wonda Milk Coffee and Wonda Mochaccino, you can enjoy cafe-styled coffee anywhere you go.

RTD coffee contributed 2.3% in sale volume in the overall beverage market in Malaysia in 2016, according to Canadean data cited in the Asahi Group Holdings’ 2017 Fact Book. Etika’s focus on Wonda, backed by a huge marketing budget, means the company sees huge potential in the RTD coffee segment and this would mean the continuation of the fierce competition with Nescafe.

* All images were photographed by the author at Syopz Mall, Taylor’s Lakeside during the launch of 7-Eleven’s Justice League MAJIG campaign.

11street and Mead Johnson Guarantee Authenticity of Enfagrow Products Sold on the E-commerce Platform

By
Tan Heng Hong
-

In light of the recent incident in Johor, where over 210 boxes of infant formula were seized and determined to be fake, 11street would like to assure parents that all baby products available on 11street are certified authentic[1].

Bruce Lim, Vice President of Merchandising for 11street said: “As Malaysia’s number two online marketplace, we place a great deal of emphasis in selecting only the best sellers, through a thorough screening process to ensure that their products sold on our platform are genuine, and most importantly, authentic. This layer of security from our end is to provide our consumers with a total peace of mind and confidence when shopping on 11street.

“On that note, we can assure our consumers that Mead Johnson’s range of Enfragrow products – a line of products nutritionally tailored for toddlers and pregnant women – sold on our platform are guaranteed to be authentic.  As one of the leading manufacturers of infant formula globally, Mead Johnson remains steadfast in its commitment to ensure the quality of its products, and we share this vision in offering only trustworthy products to our consumers.”

Enfagrow is currently one of 11street’s Star Brand, and in conjunction with this, consumers will receive an additional 10% discount and enjoy free shipping.  Consumers who wish to purchase Enfagrow products online are advised to do so through its official online store, found on 11street at http://www.11street.my/store/mjnofficialstore.

On top of Enfagrow, 11street also features a host of other baby formula products, such as those from Isomil & Similac, Pediasure, and Wyeth S26. All these brands own their respective certified stores on www.11street.my, which guarantee the authenticity of the products sold on 11street.

[1] Sourced from http://www.marketing-interactive.com/over-200-boxes-of-fake-infant-formula-seized-by-jb-authorities/

About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses.

7-Eleven introduces new vibrant look for its own label chips

By
Tan Heng Hong
-

7-Eleven Malaysia has covered up the white space in its private label snack range with more vibrant colours to increase the product’s appeal with consumers. Private label is also known as white label but to fight with brands, private label has to stand out with colours that catch the attention of shoppers.

Below was how the 7 Select private label looked like when it was first launched in mid-2015.

The new 7-Eleven 7 Select snacks comprise Sour Cream & Onion, Original and Hot & Spicy and each pack is selling at RM 3.20.

7-Eleven Malaysia Presents A “MAJIG-CAL” Surprise with Its Latest Justice League MAJIG™ Collection

By
Tan Heng Hong
-

Subang Jaya, 12th December 2017 – Fantastic news for Justice League fans! 7-Eleven Malaysia is proud to present its latest loyalty program by officially launching the Justice League MAJIG™ collection alongside its Corporate Social Responsibility (CSR) Partner, The National Autism Society of Malaysia (NASOM) in Subang Jaya today.

Justice League MAJIG™ consists of 16 revealed magnet jigsaw designs highlighting iconic characters from Justice League such as Superman, the Man of Steel; Batman, the dark-knight of Gotham City; Wonder Woman, the Amazonian warrior princess, and many more! Each MAJIG™ comes in individual “blind” packs as an element of surprise and to extend further excitement, there will be 3 mystery MAJIG™ pieces.  Once all 19 magnet jigsaws have been collected, it will form a complete jigsaw set!

The campaign will run for 8 weeks from now until 5th February 2018, and throughout this campaign period, customers will be rewarded with one program sticker for every RM5 spent in a single receipt on selected purchases in stores. Furthermore, a bonus program sticker will be rewarded when each purchase includes preferred partner’s products listed by 7-Eleven Malaysia such as those from Mondelez and Wonda among others. After collecting all 8 stickers, customers can redeem one MAJIG™ for free!

“Justice League MAJIG™ would most certainly be a big hit amongst our customers,” said 7-Eleven Malaysia’s Deputy CEO, Mr. Hishammudin Hasan. “Besides being a DC-licensed product, MAJIG™ is also a collectible that is exclusively available in 7-Eleven Malaysia, making it the “must have” collectible of the year!  We always listen to our customer’s wants, and we believe this loyalty program will satisfy our customers’ expectations and continue to enhance their shopping experience with us,” he added.

As part of the program, 7-Eleven Malaysia has continued its long-standing corporate practice of giving back to the community it operates in by incorporating a corporate social responsibility element in the program. By collecting the exclusive MAJIG™, one would also be doing good as 7-Eleven Malaysia has collaborated with The National Autism Society of Malaysia (NASOM), a not for profit organization dedicated to support people with autism. Whereby for each MAJIG™ redeemed and its image shared either on Facebook or Instagram with the hashtags #NASOM, #JLMAJIG, and #7ElevenMY, RM7.00 would be channeled to the NGO via 7-Eleven’s Share Your MAJIG™ program to raise further awareness on autism among the public.

7-Eleven Malaysia will also be commencing its Match the Ticket contest from now until 5th February 2018. The contest is open to all 7-Eleven customers with exciting prizes up for grabs! Lucky redeemers who manage to get a MAJIG™ with a ticket are required to go to 7-Eleven Malaysia’s official website under the “What’s New: Contests” tab to key in their ticket number with complete details, and wait for the winner announcement after the contest ends on 7-Eleven Malaysia’s Facebook page.

7-Eleven Malaysia is the largest stand-alone convenience store-chain nationwide, with more than 2,200 outlets across the country. The launch of Justice League MAJIG™ continues the journey to continuously aspire to elevate customers’ shopping experiences and to scale greater heights as the largest stand-alone convenience store operator in Malaysia. To meet today’s expectations in providing convenience to customers; 7-Eleven Malaysia opts to stay close to its customer’s heart by staying true to its motto, Always There for You.

For more information on Justice League MAJIG™; Share your MAJIG™; and Match the Ticket contest terms & conditions, visit www.7eleven.com.my or Facebook at 7ElevenMalaysia.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 32 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,200 outlets nationwide and serves more than 900,000 customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Captions:

Photo 1:

From left: 7-Eleven Malaysia Deputy CEO Mr. Hishammudin Hasan and The National Autism Society of Malaysia (NASOM) Vice Chairman Dato Chuah Chong Wah

Photo 2:

The National Autism Society of Malaysia (NASOM) Choir Group presenting their MAJIG™ for “Share Your MAJIG™” program, whereby for each MAJIG™ redeemed and its image shared either on Facebook or Instagram with the hashtags #NASOM, #JLMAJIG, and #7ElevenMY, RM7.00 would be channeled to the NGO.

Miss Universe endorses Aquafina

By
Tan Heng Hong
-

The world’s best-selling Aquafina is now in the Philippines. The purified drinking water is owned by PepsiCo Inc. and bottled locally by Pepsi-Cola Products Philippines Inc. At the moment, Aquafina is available across 22 countries including in Vietnam and Thailand.

Pepsi-Cola Products Philippines does have its own pure distilled water under the Premier brand selling mainly in sari-sari stores. The launch of Aquafina is seen as a move by Pepsi-Cola Products Philippines to tap the growing demand for bottled water in the modern grocery channel. This is in view of the slowing down of the carbonated segment and the proposed tax on sugar-sweetened beverages.

Miss Universe 2015 Pia Alonzo Wurtzbach is the brand endorser of Aquafina, a sign that the bottled water brand is tapping the power of beauty and a national icon to target women as well as the broader consumers.

* Images from Aquafina Philippines Facebook site

 

Fonterra rolls out UHT milk, yogurt, spread

By
Tan Heng Hong
-

Fonterra Brands (Malaysia) has been quite aggressive lately in the Malaysian consumer market, launching UHT milk, yogurt and spreadable.

UHT milk – 100% milk from New Zealand

We have talked about the UHT milk in the previous post. The Fernleaf UHT milk comprises low fat milk and full cream milk in 1L format as well as flavoured (chocolate), low fat and full cream milk in 200ml format. The milk is 100% originated from New Zealand.

The 200ml format comes in a pack of 4x200ml, which is unlike the other brands selling in 6x200ml, which means the Fonterra 200ml milk has a comparatively lower entry price. The Fernleaf UHT milk 4x200ml was selling at Giant for RM 4.29 (USD 1.04) in early December 2017. As a comparison, the price of Marigold 6x200ml was RM 7.19 (normal price RM 7.99), Dutch Lady PureFarm 6x200ml was RM 7.99, Nestle Just Milk 6x200ml was RM 8.90, Goodday 6x250ml was RM 10.15 and F&N Magnolia 6x200ml was RM 7.59 (normal price RM 8.85).

The current promotional activity is “buy three and get one for free”. The 200ml milk is packed in SIG, which means the packaging firm has wrested another contract from Tetra Pak.

Spoonable yogurt

The new Fernleaf yogurt for the family complements its existing range of Fernleaf CalciYum spoonable yogurt for children and Anlene spoonable yogurt with MoveMax for adult. MoveMax is a specialised combination of nutrients that work together to support strong bones, joints and muscles that in turn support your active lifestyle. CalciYum sells in a pack of four, Anlene in a pack of two and Fernleaf in a single unit to compete with the other yogurt players that usually come in a single unit.

Here is the nutrition information of the three Fonterra yogurt products.

Spoonable yogurt with HCL

The Fernleaf yogurt comes with the Healthier Choice Logo (HCL), meaning it has met the nutrition requirement set by the Malaysian health ministry. Not all spoonable yogurts in Malaysia comply with HCL. For the yogurt category, the HCL requirement states that the fat allowed per 100g or 100ml is less or equivalent to 2g and total sugar is less or equivalent to 10g per 100g or 100ml (excluding lactose). The Fernleaf yogurt has 1.7g of fat per 100g serving and total sugar (excluding lactose) of 7g per 100g for plain and 7.6g per 100g for strawberry yoghurt.

The new low fat, less sugar Fernleaf yogurt range comprises plain, strawberry, mango and mixed berries.

Spreadable dairy blend with vegetable oil

The Anchor Spreadable Dairy Blend with Vegetable Oil (200g) is made in the Philippines and is certified halal by the Islamic Da’wah Council of the Philippines (IDCP), which is recognised by JAKIM.

The key ingredients are soya bean oil, cow’s milk solids, salt. Contains emulsifier (canola) as permitted food conditioner. Contains permitted perservative, antioxidant, natural flavouring and colouring.

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