Lee Kum Kee gives Mahsuri a new look, focusing on oyster sauce

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17th December 2016

mahsuri-launching — From left Carmen Liew, Regional Marketing Director of Lee Kum Kee Malaysia, and MasterChef Celebrity Malaysia winner Chef Dato’ Fazley Yaakob on the right

New look and new brand ambassador

Lee Kum Kee’s Mahsuri brand of sauces unveiled a fresh look on 15 December 2016 along with its new ambassador, MasterChef Celebrity Malaysia winner Chef Dato’ Fazley Yaakob, who will be featured in their new campaign.

The collaboration with Dato’ Fazley Yaakob, the MasterChef Celebrity Malaysia winner, sees a change in the strategy for the Mahsuri brand. In 2014, the brand launched a major campaign featuring the Malaysian actor Shaheizy Sam (image below). The focus back then was on the antics of Shaheizy helping Malay cooks maintaining Suci Sejahtera with the Mahsuri sweet and spicy sauces. Created by TBWA\Kuala Lumpur, Suci Sejahtera demonstrated the importance of purity and wholesomeness during preparation of Malay food.

The new emphasis with Dato’ Fazley on board is to demonstrate how the Mahsuri range can improve the taste of Malay dishes. The collaboration with the MasterChef Celebrity Malaysia winner whom himself is the owner of a multiple award winning restaurant SukaSucre Bistro is a testament to his authority in fine taste. For the latest campaign, Dato’ Fazley has created eight delicious dishes that can be easily replicated at home.

The featured dishes are Sayur ala Lodeh, Ayam Penyet Balado Hijau, Ayam Mongolia Nenas Bakar, Daging Hitam Belimbing, Sambal Udang Petai Salai, Telur Dadar Bersama Merah Telur Masin, Nasi Goreng Ketam dengan Bawang Putih Panggang and Mee Goreng Bunjut.

“Through these recipes, I want to show that cooking delicious food can be easy as long as one has fresh ingredients and of course, the right sauces. I have confidence in Mahsuri’s range of sauces because it maintains high food quality standards including a zero tolerance towards preservatives and uses natural fermentation processes,” said Dato’ Fazley during the event.

New look

After two years of brand building, Lee Kum Kee is now more confident about the Mahsuri brand. In the new packaging (image on the right), the Mahsuri logo is given a more prominent position and a larger font size. In the old packaging (image on the left), the focus was on the type of sauce.

Oyster sauce gets the center stage

Oyster sauce, which Lee Kum Kee is known for, is the key focus of the latest campaign for Mahsuri. Lee Kum Kee’s founder created the oyster sauce in the late 19th century. The launch event on 15 December 2016 devoted a lot of attention to the oyster sauce with Dato’ Fazley talking about the versatility of oyster sauce and how it can be used for the cooking of his favourite Malay dishes. Of the eight dishes created by Dato’ Fazley, five of them featured the use of Mahsuri oyster sauce.

Strong growth potential for oyster sauce among Malay households

Oyster sauce is commonly use by Malaysian Chinese households to improve the taste of their cooking. Lee Kum Kee is the market leader in the oyster sauce category in Malaysia. However, the penetration of oyster sauce (sos tiram) in Malay household is still low and this is where the opportunity lies. According to Miko Ng, Lee Kum Kee (Malaysia) regional category manager – soy, Malay consumers tend to use MSG or all-in-one seasoning such as Maggi CukupRasa to flavour their dishes.

With the new campaign, Lee Kum Kee is working to popularise oyster sauce usage in Malay dishes. The aim is grow its share of the oyster sauce market within the Malay population.

Ethic Malays account for around 50% of the population of Malaysia, 10% other Bumiputera (indigenous people) and Chinese around 21%. The non-Malaysian citizens totaling 3.25 million are people living mainly in Sabah. The sizable Malay population makes the Malay market a growth spot for oyster sauce.

Oyster sauce market smaller but growing

In Malaysia, the size of the oyster sauce market constitutes around 40% of the total soy sauce market with the share of oyster sauce on the rise, said Miko.

Unlike oyster sauce, the soy sauce market is well established and matured. The Malay market has their preferred brands such as Habhal’s Cap Kipas Udang, while the Chinese tend to go for Chinese soy sauce brands like Angel by Bidor Kwong Heng Sdn Bhd. It is therefore an uphill climb for Lee Kum Kee to penetrate the Malay soy sauce market. For oyster sauce, the situation is different. Since the category is still small and new among the Malay market, there is still a huge potential for Mahsuri to cultivate new consumers.

Vegetarian oyster sauce a growth spot

Within the ethnic Chinese community, the growth spots for oyster sauce are brand switching and vegetarianism, said Miko. An increasing number of consumers are embracing the vegetarian lifestyle. Lee Kum Kee Vegetarian Oyster Flavoured Sauce is well positioned to tap the growing opportunity in the vegetarian space.

Key takeaways

Lee Kum Kee has identified the right category to compete in the crowded sauces market. Oyster sauce for the Malay market is still under developed and this situation proves advantageous to Lee Kum Kee, a pioneer in oyster sauce. The company’s Mahsuri brand, with the new look and brand ambassador, will play a pivotal role in cultivating and gaining the trust of Malay consumers going forward.

Lee Kum Kee expands Mahsuri presence in Southeast Asia

By

Tan Heng Hong

-

17th December 2016

Mahsuri launches in Myanmar

Lee Kum Kee has recently launched the Mahsuri brand in Myanmar as part of the expansion of its existing lineup of Panda oyster sauce. Lee Kum Kee sauces are distributed by Morning Sky Co., Ltd.

https://www.facebook.com/morningskymyanmar/videos/1245891258785543/

Taste and affordability

The reason for introducing Mahsuri in the Myanmar market is to have a product that suits the local taste and is affordability for the masses. The Mahsuri oyster sauce has a sweeter taste, said Carmen Liew, Regional Marketing Director of Lee Kum Kee (Malaysia) Sdn Bhd, speaking during the launch of the new look for the Mahsuri brand in the Malaysia market on 15 December 2016. In terms of the price point, Mahsuri is more affordable compared to Panda, which is premium and is targeted largely at ethnic Chinese consumers in Southeast Asia.

Relaunch in Myanmar end of Q1 2017

Lee Kum Kee plans to have a relaunch in Myanmar at the end of the first quarter of 2017, said Bong Tian Min, Regional Sales Director of Lee Kum Kee (Malaysia). Within ASEAN, the current focus is on Malaysia, Singapore, Myanmar and Indonesia. After Myanmar, Lee Kum Kee will concentrate on Indonesia. Lee Kum Kee currently has no plans to enter Cambodia with the Mahsuri brand, added Bong. In Cambodia, Lee Kum Kee’s Panda premium oyster sauce are distributed by Hung Hieap (Cambodia) Co., Ltd.

Plans for Indonesia

Lee Kum Kee has two oyster sauces in Indonesia under the Panda and Mahsuri brands and both are certified halal. (Image above from My Daily Product Review.

In Myanmar, the focus is on oyster sauce, soya sauce among others, while Indonesia is on oyster sauce. The reason for focusing on oyster sauce in Indonesia is due to local regulatory issue that prevents importers from selling sweet soy in Indonesia to protect the local industry, said Carmen.

Maggi officially enters Myanmar

The introduction of the Mahsuri brand in Myanmar coincided with Nestle’s official debut of Maggi oyster sauce and soy sauce in the country on 19 November 2016.

According to the press release, “MAGGI’s Soy and Oyster sauces will be available in the wet markets, neighborhood retail shops & supermarkets. Each Soy sauce & oyster sauce will be available in two sizes with the price below from 1000 MMK for 200ml soy sauce & 210g oyster sauce and below 2000MMK for 700ml soy sauce & 760g oyster sauce. Myanmar Distribution Group (MDG) will be taking care of nation wide distribution.”

Oyster sauce is versatile and simple to use. The key challenge is affordability and making the sauce relevant to local dishes. Lee Kum Kee is addressing these with the Mahsuri brand to unlock opportunities in the oyster sauce category, making the sauce a part of the culinary habit of local consumers.

Sting energy drink launched in Indonesia

By

Tan Heng Hong

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15th December 2016

Sting, the carbonated energy drink from PepsiCo Inc has finally been launched in Indonesia. The energy drink is currently available in most of the Southeast Asian countries including Philippines, Cambodia, Vietnam and Malaysia. In the Philippines, Sting is most likely to be the second largest player after Cobra, while in Malaysia and Vietnam, Red Bull is the market leader.

The key selling point for the new Sting energy drink is the use of ginseng as an ingredient. This sets it apart from Kratingdaeng, the market leader. In terms of energy drink in sachet, there are many similar products featuring ginseng including Extra Joss and KukuBima Ener-G. But for the ready-to-drink market, Sting can compete in this segment with ginseng, which is known as a natural energy booster.

Press Release: 7-Eleven Malaysia introduces exclusive tokidoki® “Planner x Notebook” Collection to welcome a new year

By

Tan Heng Hong

-

14th December 2016

tokidoki_01 — From left: 7-Eleven Malaysia General Manager (Marketing) Mr. Ronan Lee and 7-Eleven Malaysia CEO Mr. Gary Brown.

Kuala Lumpur, 7^th December 2016 – 7-Eleven Malaysia is proud to present its latest loyalty program – an exclusively designed Planner cum Notebook in collaboration with tokidoki®, a Japanese-inspired lifestyle brand specifically created by Simone Legno.

The tokidoki® Planner x Notebook series consists of 9 different designs incorporated with fans’ all-time favourite characters, namely Cactus Friends, Donutella, Moofia and Unicorno. Each of these highly exclusive and first of its kind collectibles will come in individual “blind” packs to add an element of fun and surprise for redeemers. The tokidoki® Planner x Notebook comes with a 12-month planner at the beginning of the notebook, making it a handy item for both school-going and working adults. There are also 3 limited editions to further enhance its collectability, and one of the limited editions features 7-Eleven Malaysia’s CSR partner for this campaign – Protect and Save the Children, or otherwise known as P.S. The Children. Customers of 7-Eleven Malaysia have the opportunity to begin collecting these exclusive items at any of its store nationwide.

This loyalty campaign will run for 8 weeks from 13^th December 2016 to 7^th February 2017. During this period, customers will be rewarded with one program sticker for every RM5 on selected purchases made in 7-Eleven Malaysia. Furthermore, a bonus program sticker will be rewarded if the customer’s purchase includes items from the preferred partner’s product list by 7-Eleven Malaysia. Once all 24 stickers are collected, 7-Eleven Malaysia’s customers will be able to redeem a tokidoki® Planner x Notebook free of charge.

7-Eleven Malaysia’s CEO, Gary Brown said, “We’re back at it again with more interesting collectibles to meet our customers’ demands and we’ve decided on a very practical item that would be useful for the year ahead. Meeting our customers’ needs has always been our utmost priority, and we believe that this exclusive loyalty program will win the hearts of our customers.”

He added, “Collectors of tokidoki® Planner x Notebook can also do their part for a good cause as we’ll be contributing RM1.00 towards Protect and Save The Children when an image of tokidoki® Planner x Notebook is shared via Facebook or Instagram with the hashtags #PSTheChildren #7ElevenMY and #tokidoki. It’s part of our belief in always giving back to the community we operate in and in this case, committing funds and bringing much needed attention to the chosen NGO cause. If one redeems and post up the P.S. The Children tokidoki® Planner x Notebook, we’ll increase our contribution to RM10!”

Along with this loyalty program, tokidoki® fanatics may stand a chance to win exciting and exclusive prizes by joining “tokidoki® doodle contest” where collectors are required to doodle their favourite tokidoki ®character on the tokidoki® Planner x Notebook they have redeemed, snap a picture and upload it to their own Facebook account with the pre-specified hashtags on their post as well as tagging @7ElevenMalaysia. For more information, refer to www.7eleven.com.my or 7-Eleven Malaysia’s official Facebook page.

7-Eleven Malaysia is the largest stand-alone convenience store-chain nationwide, with more than 2,000 outlets across the country. The launch of tokidoki® Planner x Notebook Collection continues the journey to continuously aspire to elevate customers’ shopping experiences and to scale greater heights as the largest stand-alone convenience store operator in Malaysia. To meet today’s expectations in providing convenience to customers; 7-Eleven Malaysia opts to stay close to its customer’s heart by staying true to its motto, Always There for You.

For more information on the tokidoki® Planner x Notebook Collection, please log on to www.7eleven.com.my or follow 7ElevenMalaysia on Facebook.

Celebrities endorsing Tesco private label

By

Tan Heng Hong

-

14th December 2016

rita-tesco — Rita Rudaini picking up Tesco own brand custard powder

Tesco with over 50 hypermarkets in Malaysia is featuring local celebrities to promote its everyday low price concept and its extensive range of private label products. Four celebrities Yasmin Hani, Sheila Rusly, Rita Rudaini and Lynne Lim each appeared in the television commercials. The clips featuring Lynne Lim and Yasmin Hani are in Mandarin for the Chinese-speaking audience, while the ones featuring Rita Rudaini and Sheila Rusly are for the Malay-speaking audience.

Celebrity working moms

https://www.youtube.com/watch?v=5LnXPrHN50o

All four celebrities are working mothers who have to juggle time for their family and career. The key message from the latest Tesco commercials is how Tesco can help save time and still provide the best value to customers with everyday low price as the store has all the favourite brands under one roof.

Subtle way of promoting private label

In the TV commercials, the celebrities are talking about saving time, saving money and having all their favourite brands in the shop, while picking up Tesco private label products and using them for their household or businesses. This is a subtle way of showing even celebrities are buying Tesco own branded products to enjoy the low price but also the quality.

This approach removes the strong emphasis on price alone as the key factor for buying private label. Tesco has in the past employed a more direct approach of emphasising low price when marketing its own brand. This approach is reflected in a commercial in 2014 showing how consumers can live a luxurious life by paying less by buying private label for their grocery shopping. The savings can be used to purchase their big boy toys like submarine, helicopter and even a space ship.

Everyday low price is not just about private label

The commercial ends with the long term price cut assurance not only for private label products but also covering all other brand names. This method ensures the entire clip is not just about private label but to reinforce the key message of everyday low price for all products at Tesco.

How Barbican alcohol-free drink is positioned in Malaysia

By

Tan Heng Hong

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13th December 2016

Barbican, the non-alcoholic malt beverage of Saudi Arabia’s Aujan Industries, is confirmed to be making inroad into Malaysia. The drink is distributed by Coca-Cola Refreshments Malaysia and is now available at Giant Supermarket, KK Mart, Village Grocer, Aeon, Aeon Big and other retailers.

Where is the right home for Barbican?

Retailers are having trouble putting Barbican into their shelves. There are already two existing products in the non-alcoholic malt space and they are Malta made by brewer Heineken Malaysia Bhd and Nutrimalt by Carlsberg Brewery Malaysia Berhad. Malta was given a brand new look in 2016.

At Giant Supermarket

Naturally, Barbican should be in the same rack as other non-alcoholic malt drinks Malta and Nutrimalt as seen in the example at Giant Spectrum Shopping Mall in Ampang.

The other products on the shelf are Bundaberg soft drinks and various energy drinks like Livita and Red Bull European Edition.

At Cold Storage

At Cold Storage, Jaya One, Barbican was initially placed on the top rack surrounded by Sparkling Ribena, Martinelli’s sparkling juice and San Pellegrino sparkling beverage with Italian lemon juice. Barbican was in the same shelf as other non-mainstream sparkling beverages.

On 27 December 2016, Barbican was relocated to the shelf occupied by imported 7Up, Waitrose Cloudy Lemon and Virgil’s Soda. Next to Barbican in the adjacent shelf was Mountain Dew. It is clear that Barbican now belongs to the sparkling soft drink category.

At myNEWS.com

At myNEWS.com convenience store at Taman Pertama, Cheras, Barbican is placed among the carbonated soft drinks.

At Village Grocer

At Village Grocer, Atria Damansara, Barbican is flanked by Schweppes tonic water on the left and Spritzer+ Fiber on the right.

At 7-Eleven

Barbican has finally entered the country’s biggest convenience store chain 7-Eleven in January 2017. The drink is placed near Malta, Ribena and energy drinks.

Promotion at KK Super Mart

At the 24-hour KK Super Mart, Barbican receives a strategic placement near the entrance alongside other The Coca-Cola Co’s beverages including the 1.5L PET bottles the four-can multipacks (Pick & Mix). On the promotion shelf saw Barbican placed among other promotional items such as Pringles, Nestle UHT milk and Ovaltine 3-in-1.

Confusion at KK Super Mart

In two separate KK Super Marts, Barbican is placed in a different section. At the KK Super Mart in Jalan Gasing, Barbican is placed in the ‘Non-Halal’ section together with beer and other alcoholic beverages in both the chilled and non-chilled sections. Such placement can be extremely damaging to the brand.

At KK Super Mart SS2, the same Barbican is given a shelf placing next to Coca-Cola in the sparkling beverage section and not in the alcoholic drink section.

At the KK Super Mart at Taman Len Seng, Cheras, Barbican is located close to F&N’s carbonated soft drinks and Mamee Cool Tea.

Halal status of Malta and Barbican

Malta and Nutrimalt, both are in the same product category as Barbican, do not have JAKIM’s halal certification The most likely reason is they are made in the same factory where beer is produced.

The separation of beer and non-beer manufacturing in a dedicated factory has already been adopted by PT Multi Bintang Indonesia but not yet by its compatriots in Malaysia. Still, there is no halal logo for all the non-alcoholic malt drinks in Indonesia despite the separation of the manufacturing process.

Barbican does not have the halal logo but according to the decision made by the National Fatwa Council in 2011, the council has ruled that malt soft drinks like Barbican and Malta can be consumed by Muslims. The National Fatwa Council chairman, Prof Emeritus Tan Sri Dr Abdul Shukor Husin said on 16 July 2011 “hence, such drinks are allowed to be consumed by Muslims in line with the decisions made by the council at its previous series of muzakarah or discussions (in 1984, 1987, 1988 and 2010).”

Shelf placement is important

Shelf placement is important as it is used to deliver a key message to consumers at the point of sale. The inconsistency in the display of Barbican at some of the retail premises serves to deepen consumer mistrust of Barbican, particularly among Muslim consumers who are sensitive about halal. The conflicting message must be tackled fast and there must be a standardised shelf placement for Barbican either to associate the product with other malt drinks or with other sparkling beverages.

Inside Aeon’s first premium supermarket Aeon MaxValu Prime

By

Tan Heng Hong

-

12th December 2016

Aeon Co. (M) Bhd has opened Aeon MaxValu Prime, its first premium supermarket in Malaysia. The new premium supermarket in located inside the Sunway Velocity Mall and was officially launched on 8 December 2016 to coincide with the grand opening of the new mall.

An area well served by Aeon & Aeon Big

The new Aeon MaxValu Prime is located in an area well covered by two existing Aeon outlets – Aeon (Taman Maluri) and its sister company – Aeon Big (formerly Carrefour) Jalan Peel. Aeon Big Jaan Peel is a hypermarket, while Aeon Taman Maluri is a department store with a supermarket and is Aeon Co Bhd’s first superstore set up in 1989.

What is MaxValu Prime?

According to Aeon Co Bhd, MaxValu Prime is its “first premium superstore straight from Japan, redefined with a strict grocery ambience”. The store “presents an extensive range of fresh and quality products sourced locally and from around the world.”

Organic food abounds

Two words to describe Aeon MaxValu Prime are Eco and Organic. The store sells Zespri organic kiwifruit, Jardin Bio’ range, Only Organic, Happy Baby Organic and Ecostore.

Very visible signage

The good has clear signage in bold capital letters that can be seen from far to make it easier for consumers to find their products and navigate in the store. Even the price checker sign is highly visible.

The racks follow the overall dark grey and white colour scheme. The dark tone is often use to convey a sense of premium.

One problem with the layout is the check out counter is facing inwards back to the store rather than facing outside. It is also hard to find the check out counters as they are less visible.

Private label

The TopValu private label is clearly marked and covers a lot of categories including edible oil (extra virgin olive oil, pure olive oil and blended oil) and chocolate, among others.

TopValue products imported from Japan are also available. They include tea, sauces, jam, honey, coffee and pasta.

topvalu-imported-from-japan — TopValu imported from Japan

Aeon MaxValu Prime does carry a good range of imported Japanese food but the variety is less than the one at Aeon Mid Valley.

More space devoted to fresh produce and meat

The vegetable section is large with a good choice of varieties. Almost all of the vegetables and produce are prepacked and come with clear information about the growers.

The seafood section has some chilled fresh fish that can be cut and have their scales removed. However, the fresh seafood choices are limited.

The meat section features not only local meat but also those imported from Australia with visible marking of its Australian origin.

Non-halal section

The non-halal section is clearly separated with its own cashier, a standard practice in most supermarkets in Malaysia to protect the sensitivities of Muslim consumers.

Japanese eateries

Aeon MaxValu Prime has several eateries located within the supermarket serving Japanese food including sushi and Ayam-Ya ramen.

Key takeaways

Aeon MaxValu Prime is described as a premium supermarket but it is not like Village Grocer or Jaya Grocery where the latter stock more imported products. The key difference is the ambience that makes shopping a breeze plus the extensive range of premium fresh produce.

Nestle Bliss offering festive cheers with Apple Banana

By

Tan Heng Hong

-

11th December 2016

Apple Banana has proven to be a popular flavour for Nestle Bliss low-fat yoghurt drink. This has prompted Nestle to introduce Apple Banana flavour for the third time in a row for its limited-edition festive offerings for Christmas and New Year.

Recap

Here is a recap of the previous launches. In 2014, the festive Nestle Bliss under the Taste the New Caribbean comprised Apple Banana and Pineapple Coconut.

In 2015, only the popular Apple Banana flavour was made available. In 2016, the company is experimenting with Apple Passion Fruit Lemon in addition to the all-time favourite Apple Banana.

The power of banana

The Nestum Grains & More Banana Caramel 3-in-1 cereal drink is a new product by Nestle that taps into the banana flavour. Launched in August 2016, the Nestum Banana Caramel as well as the limited-edition festive Nestle Bliss Apple Banana might pave the way for the use of more banana flavour in Nestle products in the future.

100Plus introduces limited-edition Chinese New Year 2017 packaging

By

Tan Heng Hong

-

11th December 2016

F&N has released its limited-edition 100Plus Chinese New Year (CNY) 2017 festive design. Unlike the old design for CNY 2016 (image below), the new CNY 2017 design comes with a more striking red outline to make the auspicious characters (福 – prosperity and 喜 – happiness) and the fish motif, which signifies abundance, clearer.

F&N is also celebrating the Egg-citing New Year (2017 is the year of the rooster) with 10x100g of 999.9 Gold Golden Egg worth a total of RM250,000.

Warrior gives energy boost without the Red Bull taste

By

Tan Heng Hong

-

11th December 2016

Warrior Energy Drink has made its appearance in Malaysia through 7-Eleven. This energy drink from T.C. Pharmaceutical Industries Co., Ltd. comes in a slim can with a net content of 325ml. It has two flavours strawberry and lemon.

From the maker of RedBull

Warrior is made by the same manufacturer of Red Bull – Thailand’s T.C. Pharmaceutical Industries. RedBull has been for a long time the best-selling energy drink in Malaysia and is distributed locally by Allexcel Trading Sdn Bhd.

Targeting non-energy drinkers

Not all consumers like the taste of Red Bull. To broaden the consumer base for energy drink, the company has introduced Warrior Energy Drink, a sparkling energy drink enriched with vitamin C and ginseng to provide a lemon/strawberry flavour with a minimal taste of energy drink.

The key ingredients are sucrose, lemon juice (from lemon juice concentrate), taurine, citric acid, permited flavouring, vitamin C, sodium citrate, caffeine, sodium benzoate, inositol, ginseng extract, sucralose, vitamin B3, vitamin B6 and vitamin B12.

Similar strategy adopted in Indonesia

In Indonesia, a similar strategy was adopted by PT Asiasejahtera Perdana Pharmaceutical, the maker of Kratingdaeng or Red Bull with the new carbonated Kratingdaeng Pro launched in mid-2016. This vitamin-enriched drink is positioned for those who are active but also as a lifestyle drink to quench thirst.

Same amount of taurine as Red Bull

Warrior (325ml) has the same amount of taurine as RedBull (250ml) but the taste is very palatable, similar to an ordinary soft drink. The recommended consumption is 3 cans of Warrior per day.

The price of Warrior at 7-Eleven is RM 2.80, while the RedBull (250ml) is RM 3.90.

Key takeaways

TC Pharmaceutical Industries using Warrior to reach out to consumers (non-users and young consumers) who want an energy boost but does not like the taste of Red Bull. Warrior is also designed to appear as a lifestyle drink targeting everyday consumption.

Mini Me Insights

Lee Kum Kee gives Mahsuri a new look, focusing on oyster sauce

Lee Kum Kee expands Mahsuri presence in Southeast Asia

Sting energy drink launched in Indonesia

Press Release: 7-Eleven Malaysia introduces exclusive tokidoki® “Planner x Notebook” Collection to welcome a new year

Celebrities endorsing Tesco private label

How Barbican alcohol-free drink is positioned in Malaysia

Inside Aeon’s first premium supermarket Aeon MaxValu Prime

Nestle Bliss offering festive cheers with Apple Banana

100Plus introduces limited-edition Chinese New Year 2017 packaging

Warrior gives energy boost without the Red Bull taste

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