(From left) Lee and Colin Harvey, 7-Eleven Malaysia Chief Executive Officer with Pikachu, the lovable fan-favourite in the Pokémon franchise
Kuala
Lumpur, 2 July 2019 – Fans of Pokémon can rejoice as 7-Eleven Malaysia, the
nation’s largest convenience chain store launches yet another loyalty programme
that features the popular Japanese franchise. The Pokémon Poké Plates collection
comes in 28 vibrant designs, each featuring a popular Pokémon character such as
Pikachu, the lovable Electric-type Pokémon, Snorlax, a gigantic sleepyhead,
fiery Charmander, the ever lovable Jigglypuff and many others.
Customers are rewarded with program stickers from now
until 26 August 2019 for every purchase of RM5 and above in a single receipt at
any 7-Eleven Malaysia outlet. A bonus sticker will be rewarded if the purchase
includes a selected partner product from brands like Cadbury and Tropicana. With
a total of 12 stickers, a free Pokémon Poké Plate can be redeemed. Another
option for customers is to purchase a Poké Plate at RM7.90 alongside 6
stickers. Adding excitement to the ‘hunt’ for all 28 plates is the inclusion of
special Masterball Poké Plates with a unique PIN each. Lucky participants who
managed to get their hands on these exclusive Poké Plates stand a chance to win
RM200 worth of Razer Pay coupon.
Ronan Lee, Marketing General Manager of 7-Eleven
Malaysia said, “We are absolutely ecstatic to be moving into the second half of
the year with yet another exciting redemption campaign. With the franchise’s
successful movie Detective Pikachu a couple of months ago and the continuing Pokémon
Go craze, we are confident that the fans will react positively towards the
collectibles. Inserting the ‘fun’ in ‘functional’, the Pokémon Poke Plates will
add a colourful spectrum to your dining experience at home.”
7-Eleven Malaysia’s latest product offerings include
Salted Egg AiskleemTM, a creamy, golden salted egg yolk flavoured
soft serve that will leave taste buds with a savoury and spicy sensation. The
new cool treat is available in selected 7-Eleven Malaysia outlets. Its
ever-expanding fresh food range – including Strawberry Swiss Roll and Crabstick
Mayo & Egg Sandwich – pairs perfectly with the Poké Plates, as each tasty treat
fit nicely on the square plates.
7-Eleven Malaysia is the number one convenience store chain in Malaysia, with 2,335 outlets across the country and counting. For more information on Pokémon Poké Plates, visit www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.
About 7-Eleven Malaysia
7-Eleven
Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is
the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June
1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been
a prominent icon for over 35 years. 7-Eleven Malaysia is the pioneer and
largest 24-hours standalone convenience store operator in Malaysia with over
2,330 outlets nationwide and serves close to 1 million customers daily.
7-Eleven stores can be found across bustling commercial districts to serene suburban
residential compounds throughout Malaysia, from petrol stations and LRT
stations to shopping malls and medical institutions. 7-Eleven is Always There
For You.
Nestle’s Milo is increasingly focusing on protein eg Milo Protein Granola. To meet the protein requirement of adults on-the-go, Nestle has launched the latest Milo Protein Up in Malaysia. The drink is currently exclusively available at myNEWS.com.
With 13g of protein, which is equivalent to the protein in 2 eggs, the drink is said to help with muscle recovery, including muscles wear and tear during exercise. Protein also helps to build strength.
The 13g of protein meets 21% and 24% of protein needs among male and female adults respectively, according to RNI Malaysia 2017, for adults 18-59 years.
The existing Milo Nutri Up in the market is formulated for adults who would like to increase their calcium intake. It’s high in calcium with 270mg calcium per serving, which help to meet 27% of calcium needs per day, according to RNI Malaysia 2017, for male and female 19-50 years. Milo UHT is more suited for kids as it is designed to meet their special nutritional needs.
Milo Protein Up has 6.5g of total sugar/100ml, of which 1.3g is sucrose and 4.3g is lactose. Calcium is 60mg/100ml.
At myNEWS.com, the new Milo Protein Up is selling at RM 4.50, while Milo Nutri Up is RM 3.10.
Mamee-Double Decker has made available Mamee SLRP spicy flavoured instant noodles in Malaysia. The Mamee SLRP, which mimics the sound of slurping your noodle, comes in two variants – Kari Berapi (flaming curry) and Kari Xtra Pedas (extra hot curry) in pack and cup.
Mamee SLRP is the updated version of the existing Mamee SLLRRRP range. Following the success of the famed but limited edition Mamee Daebak Ghost Pepper Chicken, which is extremely spicy and cannot be consumed on a regular basis, Mamee appears to want to give the Mamee SLLRRP range a new makeover to reclaim the brand’s role as the definitive fiery noodle. Moreover, Mamee SLLRRRP is losing shares to Korean competitors. So it is the right time to remake Mamee SLRP with a visual language that suggests the brand is still “dangerously spicy.”
Image from brand design agency Jones Knowles Ritchie (JKR), which has been tasked to remake the range visually
At Aeon, Mamee SLPR Kari Extra Pedas (5x81g) and Mamee SLRP Kari Berapi (5x81g) are respectively priced at RM 5.69. The price of the Mamee Curry Flavour (Perisa Kari) 5x75g is RM 3.59.
Hybrid Allied Dairy Company Sdn Bhd, the maker of Summerfield fresh milk in Malaysia, showcased its latest free range milk Noosa at the Malaysian International Food and Beverage Trade Fair (MIFB 2019) at the end of June 2019. Noosa, which comprises full cream and low fat milk, differentiates from other similar products in the market by claiming to use milk from free grazing cows in Australian farms.
Competitor Farm Fresh has Yarra made 100% from imported Australian fresh milk.
The standard for free range is the cows get to spend 180 days per year (50%) outdoor. At Hybrid Allied Dairy, the cows get to spend 70% of their days grazing on fresh pasture in open field. The company said studies have shown that the free range milk has higher omega 3.
Noosa Free Range Milk is pasteurised and homogenised to keep the shelf life in 21 days. The milk will be launched in the market in August 2019 and will be priced at a premium compared to the existing Summerfield pasteurised milk
Hybrid Allied Dairy launched its range of Summerfield Fit spoonable yogurts including set yogurt and yogurt drinks in Malaysia in April 2019. Apart from kurma (date) yogurt drink, the company introduced Kurma & Hazenut Yogurt drink in April 2019, making it likely the first company to have a yogurt drink with both kurma and hazelnut.
According to the company’s spokesperson, kurma milk is the company’s top selling flavour, followed by plain milk, which is not surprising given kurma has become a popular flavour in dairy in Malaysia. Consumers consume kurma milk for the extra energy. Kurma is also said to be beneficial to lactating mothers. By ethnic group, kurma milk is very popular with Malay consumers.
Hybrid Allied Dairy plans to launch lactose-free milk and UHT milk in the future. The move to roll out UHT milk will allow the company to capture a larger share of the market since UHT milk is still the most popular dairy format in Malaysia.
Today (1 July 2019) is the start of the sugar tax on soft drinks and juices in Malaysia. However, not many Malaysian consumers realised the Nutrition Division of the Ministry of Health has changed the nutritional guidelines on nutrient criteria for the Healthier Choice Logo (HCL).
The HCL Secretariat, Nutrition Division first published the guideline in 2017. In 2018, stakeholders were given the draft of the revised HCL guideline and the nutrient criteria for HCL was published in March 2019. Minor changes were made and the final version was issued in June 2019. Interestingly, the HCL Secretariat has not made public the June 2019 version of the HCL guideline on its website. What is available currently is still the 2017 version.
Nevertheless, we have compiled the nutrient criteria (June 2019 update) for the beverage group.
Below is the additional criteria for selected beverage products
Compared with the 2017 version, one notable thing that stands out is the threshold for sugar for the 2019 version has been lowered to ≤5g per 100ml, down from ≤6g in line with the sugar tax.
Certain beverage groups now have to comply with additional nutrient criteria such as vitamin, calcium and dietary fibre. The total sugar requirement in malted or chocolate drink – powder such as Milo now excludes lactose from milk.
Lipton ice tea has been reformulated to contain 4.9g of sugar per 100ml.
Jiangxiaobai was first exported to South Korea in 2016, making South Korea the first export destination for this youth-oriented white spirit brand. At the end of 2018, Jianxiaobai has entered 27 countries and regions in Asia, Europe, Oceania and the Americas.
At MIFB 2019 in Kuala Lumpur, Jiangxiaobai offers the taste of Chinese white spirit to Malaysians.
Showcasing Jiangxiaobai as a cocktail mix. Image by Minimeinsights.com
In Malaysia, Jiangxiaobai is distributed by JJ Suppliers Sdn Bhd, a retailer, distributor and wholesaler of beers, wines, spirits and liqueurs. Jiangxiaobai is available at Jaya Grocer.
Zomel Marketing Sdn Bhd, the official distributor of the Dua Kelinci snack brand from Indonesia, has launched a new corn-based snack in Malaysia. The Usagi Balls come in the form of balls that are crunchy and tasty. Available in 3 flavours: BBQ, caramel and cheese.
Usagi Balls was showcased at the Malaysian International Food & Beverage Trade Fair (MIFB 2019). The company said Usagi Balls targets the 19-35-year-old segment. The corn snack is available at KK Supermart, TF Value Mart and local independent stores.
“Uinah” is kind of a Sabahan slang, a bit like saying “Wowwww… Or cool!”, said James Wong Kein Peng who together with his partner commercial diver Matthias Liew created the ginger beer.
First launched in June 2018 at Jesselton Artisan Market, this beer has since gained quite a name for itself in East Malaysia as the ‘beer’ using Sabah’s very own ginger.
The company behind Uinah Ginger Beer said the beverage goes through a short fermentation process of a few days resulting in a very small amount of alcohol 1.1% ABV but not sufficient to be called an alcoholic beverage, according to the Non Alcoholic Beverages regulations 362 to 384, 386 and 386A under the Food Regulations 1985.
Uinah Ginger Beer is available at selected cafes and restaurants in Sabah including at Mad Ben Cafe, Hello Stranger Cafe, Woo Cafe, The Hut Steakhouse and Mari-Mari Cultural Village. In the modern retail channel in Sabah, the ginger beer is sold at Pick N Pay, City Grocer, CKS, Bataras, Tong Hing, 7-Eleven and Orange.
The key ingredients are filtered water, Sabahan ginger, citrus lemon, sugar, probiotic yeast and carbonation. The probiotic yeast offers the probotic claim on the bottle. This 330ml drink has 40kcal/100ml and 8.8g of sugar per 100ml.
Photo by Minimeinsights.com
Uinah Ginger Beer aims to make its premium, artisanal ginger drink available in more places in Peninsular Malaysia.
● Creates a new eating experience with its creamy crunch texture
KUALA LUMPUR, 26 June 2019 — Oreo, the world’s leading biscuit brand under confectionary powerhouse Mondelēz International, introduces its latest product variant to the Malaysian market, the Oreo Chocolate Coated.
Oreo Chocolate Coated
The new Oreo Chocolate Coated is a collaboration between Mondelēz International’s two favourites brands, which are Oreo and Cadbury Dairy Milk. The iconic crunchy Oreo cookie is coated with the smooth and creamy Cadbury Dairy Milk chocolate, creating a creamy and crunchy texture, giving way to a more enhanced and indulgent eating experience.
Oreo Chocolate Coated also brings forth an all-new twist on the iconic “Twist, Lick, Dunk” eating ritual. With the Oreo cookie being coated in Cadbury Dairy Milk chocolate, a new eating ritual “Lick It, Crunch It” is introduced for the Oreo Chocolate Coated. Now, the iconic cookie not only provides its loyal fans a new way to indulge in their favourite cookie, but also challenges them to always be ready to try something new.
Oreo Stays Playful with the Launch of Oreo Chocolate Coated – Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand) giving his speech
Speaking at the launch of Oreo Chocolate Coated, Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand), said “We wanted to create a product that breaks free from the conventional mold of our other product variations, while still ensuring that it is something our consumers would turn to whenever they feel in need of a snack. As a brand that prides itself on its playfulness, we believe that the introduction of Oreo Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with more creative and fun ways of indulging in the Oreo Chocolate Coated”.
This latest product variant first launched overseas in regions such as South Africa, United Kingdom, United States of America, Australia and India and was very warmly received. Made in Egypt, the Oreo Chocolate is now making its debut in the South East Asian market, with Malaysia being the first to host a media launch. This latest product variant first launched overseas in regions such as South Africa, United Kingdom, United States of America, Australia and India and was very warmly received.
The new Oreo Chocolate Coated is now available in chocolate aisles and checkout counters, retailing nationwide at RM2.70.
Mondelēz International leads the future of snacking with their tagline “Snacking Made Right” which aims to inspire consumers to snack right — with the right snacks, made the right way, at the right moment. Mondelēz International believes in always thinking ahead by innovating boldly with speed and excellence in order to ensure that they stay ahead of market demand and their consumers.
Oreo is the world’s favourite cookie, enjoyed by families and friends in more than 100 countries around the world. Oreo is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The Oreo cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world. Oreo has a Facebook community of more than 36 million Oreo lovers around the globe, representing 200+ countries and dozens of different languages. Oreo ranks among the top five brand Facebook pages in the world. Oreo celebrated its 100th birthday on March 6, 2012 and initiated the One Million Minutes of Bonding Moments campaign last year.
About Mondelēz
Malaysia Mondelēz International (Malaysia) is part of the Mondelēz International group of companies which empowers people to snack right. With two manufacturing plants in Shah Alam and Prai, Mondelēz is leading the future of snacking through our iconic and well-loved brands such as Oreo, belVita, Cadbury Dairy Milk, Tiger Biskuat, Jacob’s, Chipsmore, Choclairs and Twisties. The guaranteed quality, safety and taste of our wholesome snacks ensure that all our consumers will be able to reach for the right snack, for the right moment, made the right way. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelēz
International Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
34% of consumers in Southeast Asia are unhappy with their e-commerce delivery experience
Over 90% of customer complaints and negative feedback are related to late delivery and a lack in communication about delivery status
24 June
2019, SINGAPORE –
Despite being the fastest growing e-commerce region with over 62%
Compound Annual Growth Rate (CAGR) growth over the last 3 years[1], delivery
continues to be a challenge in Southeast Asia, a new survey by Parcel Perform
and iPrice Group reveals.
The survey was conducted with 80,000 e-commerce consumers across Singapore,
Malaysia, Vietnam, Thailand, and Indonesia by Parcel Perform, the leading
carrier-independent e-commerce parcel tracking SaaS platform with over 600
logistics carriers.
The survey shows that 34% of Southeast Asian
consumers continue to see parcel delivery as the biggest pain point in
e-commerce. In addition, over 90% of customer complaints and negative feedback
are related to late delivery or a lack of communication about delivery statuses.
Faster deliveries continue to make consumers
happy, with customer satisfaction rates decreasing as transit time increases.
Comparing across countries in Southeast Asia, Singapore, Thailand, and Vietnam
consumers are more satisfied with their e-commerce delivery experience as
compared to Indonesia and Malaysia.
“With every parcel delivery, there is an
average of 4.6 consumer touchpoints available during the delivery process.
These are excellent opportunities to engage consumers after checkout. By improving
the post-purchase experience customer engagement, we have seen our customers
improve their customer lifetime value by 40%.” said Arne Jeroschewski, Founder and CEO, Parcel Perform.
“Due to the proliferation of options in online
retail today, consumers in Southeast Asia are extremely savvy e-commerce
shoppers and are increasingly more discerning when it comes to selecting when,
how and who they purchase from. Besides making price comparisons across
platforms, consumers are also getting more demanding in the post-purchase
delivery process. Merchants will have an edge if they provide a fully visible
post-purchase delivery experience with constant communication and engagement.”
said Jeremy Chew, Head of Content
Marketing, iPrice Group.
Here
are the key findings of the study:
Faster parcel deliveries lead to higher customer satisfaction ratings
As transit time
increases, happy customers (satisfaction rating of 4-5) decrease by 10-15% for
each time bracket. The direct relationship between parcel transit time and
customer satisfaction ratings shows that quick, punctual and responsive
customer service continues to rank high in importance towards customer
satisfaction in e-commerce.
2. 34% of customers in Southeast Asia are unhappy with their
delivery service at present.
34% of customers are unhappy with their delivery service (satisfaction rating 1-2). Malaysia sees the most one-star ratings, followed by Vietnam and Indonesia. As customer satisfaction is a key factor for customer retention, optimizing the delivery experience is crucial to improving customer lifetime value.
3. Proactively communicating with customers on expected delivery
time and meeting expectations will improve customer satisfaction ratings:
Customer expectations
on delivery can be managed with proactive communication and updates. Most of
the one-star ratings relate to a lack of communication during the delivery
period. Consumers expect regular delivery notifications, updates, and expect
estimated delivery dates to be fulfilled.
4. Local carriers should provide estimated
delivery dates when available
Further analysis
shows that the bulk of carriers with Estimated Delivery Date data are mostly
international carriers who operate globally. Local carriers in Southeast Asia
can take this opportunity to enhance their logistics data with estimates on
delivery dates to enhance their customer satisfaction ratings.
5. Over 90% of customer complaints and negative feedback are
tied to transit time and late delivery.
Over 90% of customer complaints and negative feedback are related to transit time, late delivery and a lack of communication in parcel delivery status, with some complaints around the carrier’s service quality (whether the parcel is damaged while in transit and the quality of the carrier’s customer service). Positive feedback is usually shorter, with some customers using emojis to communicate. Conversely, negative feedback is more comprehensive, more emotional and longer.
Here are some interesting findings by country:
Singapore
Singaporeans are happy with the
state of e-commerce delivery with over 75% giving a rating of 5/5 in terms of
delivery satisfaction
The catch, however, is the speed of delivery: 75% of consumers rate 5/5 if the delivery transit time is between 0-3 days, 60% when delivery transit time is 3-6 days and falling drastically to 34% when delivery transit time lengthens to 6-9 days.
Malaysia
43% of consumers in Malaysia are
unhappy with their e-commerce delivery experience
Malaysia reports the longest transit time in the region, with deliveries taking 5.8 days versus a regional average time of 3.3 days
Thailand
Customer satisfaction ratings
across all transit time brackets remain fairly consistent with only slightly
higher satisfaction ratings for delivery transit times of between 0-3 days.
Speed of delivery is less of a concern for Thailand e-commerce consumers as compared to being constantly updated about their parcel delivery status
Vietnam
Accompanying Vietnam’s booming e-commerce industry, delivery satisfaction rates with Vietnamese consumers is the highest in Southeast Asia, signaling a positive outlook for e-commerce in Vietnam.
Indonesia
Despite Indonesia’s strong growth in e-commerce at 10.3%[1] over the last five years, delivery continues to be a challenge with 36% of consumers expressing dissatisfaction in their e-commerce delivery experience.
[1] Statistia: The Statistics Portal, eCommerce in
Indonesia report
[2] Statistia: The Statistics Portal, eCommerce in Indonesia report
About
Parcel Perform
Parcel Perform is the leading
carrier-independent parcel tracking software platform for e-commerce merchants
covering 600 logistics carriers worldwide. Established in 2016, Parcel Perform
offers the most comprehensive parcel tracking data for e-commerce businesses to
track, analyze and optimize their e-commerce delivery experience. Parcel
Perform is based in Singapore, Vietnam, and Germany and serves thousands of
customers globally.
In addition to its core B2B business, the
company also offers a tracking service for end-consumers called Parcel Monitor
(www.parcelmonitor.com).
Accessible to the general public, users can subscribe to delivery updates, see
results in multiple languages and save their parcels for future reference.
iPrice
Group is a meta-search website operating in seven countries across Southeast
Asia namely in; MalaysiaSingapore, Indonesia, Thailand, Philippines, Vietnam, and HongKong. Currently, iPrice compares and catalogues
more than 500 million products and receives about 20 million monthly visits
across the region. iPrice currently operates three business lines: price
comparison for electronics and health & beauty; product discovery for
fashion and home & living; and coupons across all verticals.
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