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Fonterra rolls out UHT milk, yogurt, spread

By
Tan Heng Hong
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Fonterra Brands (Malaysia) has been quite aggressive lately in the Malaysian consumer market, launching UHT milk, yogurt and spreadable.

UHT milk – 100% milk from New Zealand

We have talked about the UHT milk in the previous post. The Fernleaf UHT milk comprises low fat milk and full cream milk in 1L format as well as flavoured (chocolate), low fat and full cream milk in 200ml format. The milk is 100% originated from New Zealand.

The 200ml format comes in a pack of 4x200ml, which is unlike the other brands selling in 6x200ml, which means the Fonterra 200ml milk has a comparatively lower entry price. The Fernleaf UHT milk 4x200ml was selling at Giant for RM 4.29 (USD 1.04) in early December 2017. As a comparison, the price of Marigold 6x200ml was RM 7.19 (normal price RM 7.99), Dutch Lady PureFarm 6x200ml was RM 7.99, Nestle Just Milk 6x200ml was RM 8.90, Goodday 6x250ml was RM 10.15 and F&N Magnolia 6x200ml was RM 7.59 (normal price RM 8.85).

The current promotional activity is “buy three and get one for free”. The 200ml milk is packed in SIG, which means the packaging firm has wrested another contract from Tetra Pak.

Spoonable yogurt

The new Fernleaf yogurt for the family complements its existing range of Fernleaf CalciYum spoonable yogurt for children and Anlene spoonable yogurt with MoveMax for adult. MoveMax is a specialised combination of nutrients that work together to support strong bones, joints and muscles that in turn support your active lifestyle. CalciYum sells in a pack of four, Anlene in a pack of two and Fernleaf in a single unit to compete with the other yogurt players that usually come in a single unit.

Here is the nutrition information of the three Fonterra yogurt products.

Spoonable yogurt with HCL

The Fernleaf yogurt comes with the Healthier Choice Logo (HCL), meaning it has met the nutrition requirement set by the Malaysian health ministry. Not all spoonable yogurts in Malaysia comply with HCL. For the yogurt category, the HCL requirement states that the fat allowed per 100g or 100ml is less or equivalent to 2g and total sugar is less or equivalent to 10g per 100g or 100ml (excluding lactose). The Fernleaf yogurt has 1.7g of fat per 100g serving and total sugar (excluding lactose) of 7g per 100g for plain and 7.6g per 100g for strawberry yoghurt.

The new low fat, less sugar Fernleaf yogurt range comprises plain, strawberry, mango and mixed berries.

Spreadable dairy blend with vegetable oil

The Anchor Spreadable Dairy Blend with Vegetable Oil (200g) is made in the Philippines and is certified halal by the Islamic Da’wah Council of the Philippines (IDCP), which is recognised by JAKIM.

The key ingredients are soya bean oil, cow’s milk solids, salt. Contains emulsifier (canola) as permitted food conditioner. Contains permitted perservative, antioxidant, natural flavouring and colouring.

Celebrate with Christmas-themed gingerbread Nestle Bliss

By
Tan Heng Hong
-

It is the time to celebrate Christmas and usher in the New Year with limited edition Nestle Bliss Gingerbread Flavour Low Fat Yogurt and Nestle Bliss Apple, Lychee and Watermelon Low Fat Yogurt.

Nestle Bliss has been rolling out limited edition festive range for several years.

Here is a recap of the previous launches:

Kurma Gula Melaka and Ros Bandung for Ramadan 2017.

Apple Banana and Apple Passion Fruit Lemon for Christmas in 2016 and 2017 New Year.

Festive gingerbread flavour

The gingerbread flavour is a real surprise. Previous limited edition has been focusing on fruits but this is the first time Nestle Bliss is innovating around a real Christmas flavour gingerbread.

We have seen Christmas-themed gingerbread flavour in biscuit, popcorn, ice cream and ready-to-drink iced coffee as limited edition festive items in other countries. The gingerbread flavour invokes the festive nostalgia surrounding the gingerbread taste and is interesting for Nestle Bliss to embrace the festive flavour for its low fat yogurt drink in Malaysia.

 

 

Coca-Cola provides clean drinking water for evacuees in East Coast states

By
Tan Heng Hong
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The Coca-Cola team officially hands over the Dasani drinking water to the Minister of Women, Family and Community Development, YB Datuk Seri Rohani Abdul Karim, at SK Sri Ketereh in Kota Bharu Kelantan

8 December 2017

With unrelenting heavy rains falling across the nation recently and more expected in coming weeks as we draw closer to the end of the year, Coca-Cola Malaysia is prepared to activate its extensive nationwide supply network to deliver clean drinking water to evacuees.

The company recently distributed 48,000 bottles of its Dasani drinking water across seven evacuation centers in the Pasir Mas, Kota Bharu and Rantau Panjang districts of Kelantan and also Hulu Terengganu in the state of Terengganu.

The timely donation provided around 5,000 evacuees with immediate access to clean drinking water for drinking and food preparation, which is critical for reducing water-borne diseases while providing hydration.

The bottles of water were officially handed over to the Minister of Women, Family and Community Development, YB Datuk Seri Rohani Abdul Karim, at SK Sri Ketereh in Kota Bharu Kelantan.

The Welfare Department committee under the ministry expressed gratitude for the much needed supply of clean drinking water which was also used to prepare fresh hot meals at the relief centers, and Coca-Cola’s commitment to provide aid in the future.

In early November, Coca-Cola Malaysia quickly reacted to the unexpected floods in the northern states of Penang and Kedah and donated 24,000 bottles of Dasani mineral water to relief centres and other distribution channels.

“As a business that operates locally, the Company is committed to assisting local relief efforts where needed and this happens in communities and countries around the world. In many cases, The Coca-Cola Company is in a unique position to provide assistance during and after natural disasters when the community needs to rebuild their lives because of our large distribution network and presence in over 200 countries,” said Coca-Cola’s Bottling Investment Group Malaysia-Singapore-Brunei CEO, Gareth McGeown McGeown.

The Coca-Cola Company in Malaysia

In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).

Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.

From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.

11street Tripled Seller Base in Two Years and Targets to Further Develop Local Sellers’ Skillsets in 2018

By
Tan Heng Hong
-
(back row, left to right) Bruce Lim, 11street Vice President of Merchandising; Tan Sue Kim, Abbott Trade Sales Director; Azie Ismail, XIXILI E-commerce Merchandising Coordinator; Sue Cheong, Photobook Senior Marketing Executive; Adeline Chew Voon Chyn, Vincci Executive Director; Jess Lee, F&N Group Key Account Manager; (front row, left to right) Edmund Cheong, Blue Mango Business Development Manager; Matthew Liew, Skechers E-commerce Executive; Nicholas Tan, Thermos Ecommerce Manager; Kenneth Hoong, TK Bakery Director; Ling Wai Yen, Big Care Mart Director; and Sean Oh, 11street Vice President of Seller & Strategic Business.
  • To date, 11street has over 42,000 sellers in its stronghold, and intends to reach 50,000 in 2018;
  • More than 15,000 sellers have received training from 11street’s Seller Zone since 2015
  • Plans in the pipeline to enhance seller development programs to empower more local businesses to join the e-commerce bandwagon and offer them with better visibility of their overall performance.

Kuala Lumpur, 8 December 2017 – From its humble beginnings two years ago, 11street has since emerged as Malaysia’s number two online marketplace, and helped over 15,000 sellers through its seller development programs and 11street Academy – the nation’s first certified e-commerce certification programme. At its annual Sellers Award ceremony, 11street also revealed that it has a total seller base of over 42,000 and intended to grow this number by at least 10% to 50,000 in 2018.

Bruce Lim, Vice President of Merchandising of 11street said: “When we first launched 11street in Malaysia, our vision was to help sellers reach their full potentials. This very vision motivated the kickstart of our 11street Academy and Seller Zone programmes. While the former is a full-fledged certification programme endorsed by the Malaysia Digital Economy Corporation, the latter is an education centre and support facility for e-entrepreneurs.

(From right) Bruce Lim, Vice President of Merchandising of 11street, and (left) Jerrod Ong, Director of Regal Valet, presenting credits and prize worth RM11,000 to the Lucky Draw Grand Prize winner, Eric Choo at the 11street annual Seller Awards ceremony.

“Both programmes share one key objective to provide coaching and training to sellers so that they can have a thriving online business. Today, it gives us great pleasure to announce that we have not only gained three times more sellers on our platform, but also hosted trainings at our Seller Zone for almost 15,000 attendees. We are extremely proud of the 1,000 sellers who have graduated from our 11street Academy, all of whom we endeavour to honour at this Seller Awards ceremony, together with big winners of the night.”

Among the notable local businesses that have benefitted from 11street Academy are atoz2u, an online office stationery supplier; Genesis Online, an Ipoh-based e-commerce company with its own distribution warehouses in China and the United Kingdom; Milando, a fashion and sports distributor; and XIXILI, a homegrown intimate wear brand for women.

On average, 11street’s sellers have witnessed an increase of sales revenue by 15% to 20% within six months of completing the course.

Recognition for Outstanding and Rising Stars in E-commerce

At the ceremony, 11street awarded the Outstanding Performance Award 2017 to nine sellers: Abbott Malaysia; Desa Home; F&N Beverages Marketing Sdn. Bhd.; Navitech; Photobook Worldwide Sdn. Bhd.; Terra; Thermos Malaysia; Vincci; and XIXILI. 11street also recognised five Malaysian brands with the Rising Star Award 2017: Big Care Mart; Blue Mango; Skechers; TechAway and TK Bakery.

Each of these winners were evaluated based on their respective business performance, promotional efforts and customer service and post-sale support.

Lim added: “Our Seller Awards ceremony is 11street’s highest form of appreciation towards our sellers, to salute their hard work at growing the e-commerce landscape in Malaysia. They have worked tirelessly with us and taken their online businesses to the next level. We are honoured to have supported their growth and will continue to encourage their expansion with more training programmes.”

Enhanced Seller Zone and New Initiatives for Local Sellers

Given the rapid growth of e-commerce in Malaysia, 11street has set it sight to roll out special programmes and initiatives for new sellers, to help them gain substantial visibility on its platform and drive steady sales revenue.

“We would not have achieved the positive results we have today without the many partnerships we have established with our sellers. This is why it is on our pipeline to revamp, add new features and improve our seller system user interface, to give them better overview of their performance on 11street. We also plan to enhance our tutorial videos to help sellers better leverage our platform for their benefit, and because this is a partnership, we are strategising exciting campaigns each month that enable us to feature new sellers to our shoppers.” concluded Lim.

Other than developing its Seller Zone programme, 11street will continue its effort through 11street Academy by introducing newer programmes that adhere to the evolution of e-commerce in the country.

 

About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, please visit http://www.11street.my.

Shinsegae-Mamee joint venture offers halal-certified noodles, sauces

By
Tan Heng Hong
-
Image from Shinsegae Food

South Korea’s Shinsegae Food said on 27 November 2017 that is has formed a 50-50 joint venture with Malaysia’s Mamee Double-Decker, which also has an existing joint venture with Japan’s DyDo Drinco Inc.

Halal is the key focus

Both joint ventures focus on tapping Mamee’s expertise in halal food and beverage production, turning Malaysia into the halal hub and as a springboard for Japanese and Korean food and beverage firms to tap the wider market.

The latest joint venture on halal food with the South Korean company complements Mamee’s existing partnership with DyDo Drinco in the chilled and beverage market.

As part of the partnership, Shinsegae will provide its know-how for restaurant and bakery operations and manufacturing technology on ramen and sauces to the Shinsegae Mamee joint venture, while Mamee will offer sales network, operational infrastructure and export support.

According to Shinsegae Food’s press release, the first step is to launch a Korean-style ramen in Malaysia in the first half of 2018 using halal certified sauce developed by Shinsegae Food and noodles produced by Mamee.

In addition, halal-certified Korean-style seasoning and sauce will be exported throughout the Southeast Asian market. There is still one stumbling block. Presently, companies with products already certified halal by JAKIM in Malaysia are still required to apply for the halal certification with the Indonesian Ulema Council (MUI) before their products can enter Indonesia. This is a requirement set by the Indonesian National Agency of Drug and Food Control (BPOM) if the company wants to have halal information/logo on their product label. The halal logo must be obtained from MUI.

This may change as the Indonesian government has ended MUI’s authority in issuing halal certification following the inauguration of the government’s Halal Certification Agency, which is expected to start operation in 2018.

Korean ramen’s popularity hampered by halal certification

Korean ramen has proven to be popular with Southeast Asian consumers, driven by the continuous interest in all things Korean including pop culture, food and fashion. The export of South Korean instant noodles into Indonesia and Malaysia respectively surged to around USD 10 million in 2016, a big jump from 2015. The surge in demand in 2016 could be linked to the popularity of Samyang’s fiery hot ramen.

However, in Muslim-majority countries like Indonesia and Malaysia, Korean ramen has received the media spotlight for the wrong reason.

In June 2017, the permit for four Korean instant noodles including Samyang, imported by PT Koin Bumi, were revoked by the Indonesian Food and Drug Monitoring Agency (BPOM). The affected products did not have a clear label notifying consumers they contain traces of pork, said the food safety watchdog.

The debacle has hurt the sales of the authorised Samyang importer in Indonesia PT Korinus. To strengthen consumer trust and to end all debate concerning the halal status of the South Korean instant noodle, the Samyang instant noodle has finally been awarded the halal certification by the Indonesian body LPPOM MUI in November 2017, reported Tribunnews.com.

The Samyang products that are certified halal by LPPOM MUI are:

  • Samyang Hot Chicken Ramen
  • Samyang Hot Chicken Ramen Big Bowl
  • Samyang Hot Chicken Ramen Cup
  • Samyang Hot Chicken Ramen Cheese Flavour
  • Samyang Hot Chicken Ramen Ice Flavour
  • Samyang Hot Chicken Ramen Cheese Flavor Big Bowl

The lack of a local manufacturing presence is probably the reason why there is still a debate over the halal status of Korean instant noodles. This comes despite some of the Korean factories have already received the halal certification from the Korean Muslim Federation (KMF). The Shinsegae Mamee joint venture will hope to address this sensitive issue surrounding halal as the product will be made in Malaysia, a country known globally for its strong halal certification.

Korean sauces still not popular

Government trade statistics from Malaysia and Indonesia shows the import of South Korean sauces (HS 2103) is still not popular in the two countries but we do see a steady increase in demand in Malaysia. The growth is likely attributed to the foodservice channel with demand for sauces generated from the mushrooming of Korean food premises rather than for in-home cooking.

HS Code 2103 including soya sauce and mustard flour and meal and prepared mustard

Even through the sauce market is smaller than instant noodle in Indonesia and Malaysia, the Shinsegae Mamee joint venture will provide consumers in the region with an option for halal- certified Korean sauces and seasoning.

What Mini Me thinks

The Shinsegae Food-Mamee joint venture is significant because it shows companies especially from North Asia are accelerating their push into halal, either going alone of through local partnership, to tap the huge halal market for food and drinks in the region.

 

 

Schweppes Over the Rainbow riding the cocktail trend

By
Tan Heng Hong
-

With carbonated soft drinks sales sliding in countries like Thailand and Malaysia, soft drink companies are betting on cocktail or mixers to spice up the market.

Schweppes Over the Rainbow

At the Tesco Lotus Expo in Bangkok’s IMPACT Exhibition Center in November 2017, The Coca-Cola Company introduced three cocktail creations Schweppes Over the Rainbow, Minute Maid Lover and Strawberry Mojito to Thai consumers.

Creating Schweppes Over the Rainbow at Tesco Lotus Expo in November 2017. Photographed by the author

The colourful Schweppes Over the Rainbow creation consists of three layers with blue syrup as the base, followed by Minute Maid mixed juice in the middle and Schweppes or Fanta on top. The three cocktails make full use of The Coca-Cola Co’s Minute Maid, Schweppes, Fanta and Sprite to create something that has a unique taste, visually appealing and is Instagram-friendly to be shared on social media.

Spritzer Sparkle Wherever You Go

In Thailand, soda water is often mixed with spirits especially whiskey. In Malaysia, in order to cater to Muslim consumers who are not allowed to consume alcoholic drinks, Spritzer sparkling mineral water has introduced a new way to enjoy the fizzy water with the new Spritzer Sparkling Unicorn Mocktail.

Ingredients to make Spritzer Sparkling Unicorn Mocktail. Photographed by the author

Coca-Cola betting on mixer

Globally, we see The Coca-Cola Company betting on mixer as a promising growth driver. Its CEO James Quincey said in a conference call with analysts in October 2017 that “mixers are seeing a resurgence in many parts of the world” and this is driven by “more consumers, most notably adults, are seeking unique and distinct products with sophisticated flavors, quality ingredients and smaller-scale craft production,” reported by Bloomberg.

In Thailand, we have also seen carbonated soft drink brands like est tapping into the popular K-dessert trend Bingsu and PepsiCo introduces a new way to enjoy Mirinda Mix-It by freezing and shaking it. Juice producer Tipco has also introduced Tipco Moctail.

What Mini Me thinks

Soft drink companies are expected to embrace the mixology trend as consumers increasingly seeking sophisticated flavours and experience.

 

 

Milo van as a mobile beverage business

By
Tan Heng Hong
-

Milo van, free drink? Nope, this Milo van in Petaling Jaya is not offering free Milo to the passerby. Instead, the vendor is operating a Milo business from a mobile van selling Malaysia’s favourite drink for RM 2 onward.The Milo-on-the go is priced at RM 2 for small, RM 3 for medium and RM 4 for large.

According to the vendor, the Milo decals are provided by the company, which indicates Nestle is supporting this venture. Perhaps this is a new business model to target out-of-home Milo consumption.

 

 

Introducing Somersby Sparkling Rose to Asia’s First Market – Malaysia

By
Tan Heng Hong
-
Managing Director of Carlsberg Malaysia Lars Lehmann unveils Somersby Sparkling Rose

The casually elegant offering adds a twist of elegance to the refreshing, fun taste & quality of Somersby lands just in time to add the sparkle to your Christmas and New Year celebrations!

Kuala Lumpur, 30th November 2017 – Cider lovers in Malaysia, the festive season is here and we’ve got the perfect drink for your Christmas and New Year celebrations! Somersby leads innovation in the cider category by introducing the all-new Somersby Sparkling RosĂ©, a casually elegant variant that is designed to appeal to more sophisticated taste buds yet keeps to the familiar refreshment you can expect from Somersby.

Where you would normally expect Somersby to be a sweet apple cider, this latest introduction is not just another flavour from Somersby. Somersby Sparkling Rosé is a semi-sweet apple rosé cider that balances the flavour of juicy red berries with a refreshing floral aroma on the nose. The end product is a perfectly balanced liquid unlike any other, not too sweet, not too dry and showcases a unique taste profile that carries the same grown up flavour and structure as sparkling wine, but is lighter and more refreshing.

To mark the introduction of Somersby Sparkling Rosé in Malaysia, a grand unveil was held at Roofino @ Trillion, Jalan Tun Razak which saw a venue decked reflecting a stunning orchard inspired concept, radiating a spring-like atmosphere. Three hundred guests consisting of media, trade partners and Carlsberg employees were seen in attendance and dressed to the nine in their best pink outfits, apt to the theme of the night.

Lars Lehmann, Managing Director of Carlsberg Malaysia unveiled a stunning bottle 3D video projection mapping which revealed the all-new Somersby Sparkling Rosé. Simultaneous to the reveal, luscious bottled pink liquid complete with sparklers made their way to eager guests waiting to have a taste of the new casually elegant cider.

“Somersby has upheld the best-selling cider reputation in Malaysia by always bringing consumers new excitement and experiences through its various offerings. Today, we are thrilled to introduce Somersby Sparkling RosĂ© to Malaysian consumers, a liquid that is perfect for the festive celebrations and works great as an after-work drink with friends or an accompaniment to light meals. The ever-evolving preference and demand in the industry has allowed us to innovate and now offer a great alternative to wine, sparkling wine, champagne and cocktails through this latest offering,” Lehmann said.

To experience the best taste and aroma, guests were served chilled Somersby Sparkling Rosé in an elegant stemmed glass throughout the night. The event concluded to tunes of pop jazz while guests mingled and sipped the night away.

In conjunction with the launch, various content and contests aiming to excite and entice fans of Somersby Sparkling Rosé will be initiated on social channels and digital platforms. Somersby will also be running sampling activities at leading restaurants, concept bars, hypermarkets and supermarkets where fans will be able to try the all-new Somersby Sparkling Rosé, conducted from December 2017 to February 2018.

Somersby Sparkling Rosé will be available across Peninsular Malaysia for a limited period of 6 months in individual bottles (330ml), 4-bottle pack and 2-bottle pack at leading hypermarkets and supermarkets, as well as 100 premium restaurants and concept bars. 2-bottle pack will only be available in 7-Eleven convenient stores. Somersby Sparkling Rosé will retail at a similar price point to Somersby Apple and Somersby Blackberry for this 6 month period.

Visit Carlsberg Malaysia’s Facebook page to learn more about the newest member of the Somersby family on www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

About Somersby Sparkling Rosé

Somersby Sparkling Rosé is a refined semi-sweet apple rosé cider that balances the flavour of juicy red berries with a refreshing floral aroma on the nose. Elegantly designed with 4.5% alcohol, it has the same grown up flavour and structure as sparkling wine, at the same time, keeping the familiar refreshing fun taste you can expect from Somersby. Designed to appeal to a more mature palette, Somersby Sparkling Rosé is best served chilled in wine glasses and bottles placed in buckets to deliver a premium experience. It is currently only available in Denmark, Norway, Finland and Sweden. Malaysia is the first country outside of Europe to launch this innovation.

Taste Notes

  • 5% ABV, semi-sweet profile.
  • With red berry juice flavour and floral aromas
  • Inspired by the same flavour profile and texture as sparkling wine
  • Distinguished style of a light, refreshing and perfectly balanced

Somersby Sparkling RosĂ©…

  • Is great as an aperitif, an after-work drink with friends or an accompaniment to light meals
  • Is served chilled in wine glass & bucket to deliver an elegant drinking experience
  • Is perfect for Christmas, New Year and Valentine celebrations

 Price

  • Price point will be similar to Somersby apple and blackberry during the introductory period

 Availability

  • 100 leading restaurants and concept bars
  • Off-trade outlets in individual bottles (330ml), pack of 4 bottle (4 x 330ml) and a pack of 2 bottles (2 x 330ml) at leading hypermarkets and supermarkets. Pack of 2 bottles will only be available in 7-Eleven convenient stores
  • Limited – Only available for 6 months
  • Only available in Peninsular Malaysia

About Somersby

Somersby is the bestselling cider in Malaysia*. It is a refreshing alcoholic drink made from real fruit juices and natural fruit flavouring. Best served over ice, Somersby Cider, with 4.5% alcohol, is sweet and refreshing with no beer after-taste. It is an easy drinking alternative to beer with sparkling bubbles, making it the perfect alcoholic beverage to enjoy at any moment of the day, Somersby Cider contains no artificial sweeteners, flavours or colourings and it is available in Apple and Blackberry variants.

*Source: National Key Retailers’ Scanned Data: Jan’15 – Aug’16

About Carlsberg Malaysia

Incorporated in 1969 and listed on the Main Board of Bursa Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with regional investment in Singapore and Sri Lanka.  Our flagship brand – Carlsberg – is one of the best-known beer brands in the world whilst Kronenbourg 1664 Blanc, Somersby, Asahi Super Dry, Connor’s Stout Porter are among the key premium brands in Malaysia. Approximately 600 people work for the Company, selling our products in a responsible manner and business managed sustainability.

Find out more at www.carlsbergmalaysia.com.my.

Making 112-year-old SCS butter brand relevant to young consumers

By
Tan Heng Hong
-

Singapore’s Auric Pacific Group, the market leader in butter in Malaysia and Singapore, has unveiled a new logo for its SCS brand as part of the refresh of the 112-year-old brand.

Refreshing the SCS brand

Auric Pacific Group’s chief executive Dr Andy Adhiwana was quoted by The Straits Times in August 2017 as saying “we want to make SCS the default butter for the young generation.” He also added that “we want consumers to recognise our bread and butter brands” and “we are focusing on SCS spreadable butter and cream cheese, before taking the brand to the next level.”

The new design features a silvery logo and packaging but with the same goodness since 1905.

Here is how the new SCS cheese looks like with a silvery packaging.

Here is the old look.

In Malaysia, SCS is offering consumers the chance to get their personalised apron with a minimum spend of RM 40 of any SCS products. The promotion ends on 31 December 2017.

In Singapore, the SCS Junior Bake Off runs from 20 November to 31 December 2017 for  children aged up to 12 years.  The top 5 finalists with the most LIKES (votes) to their picture will get a chance to compete in the SCS Junior Bake Off Grand Finale on the 27th of January 2018. The contest encourages young Singaporeans to start ’em young with SCS butter and developing a passion for baking.

* All the images are from SCS Malaysia and SCM Singapore Facebook site.

F&N to launch two fruit juice beverages in 2018, lowering sugar content

By
Tan Heng Hong
-

Fraser and Neave Holdings Bhd (F&N) chief executive officer Lim Yew Hoe said the company plans to launch two fruit juice beverages by early 2018, reported The New Straits Times on 15 November 2017.

Fresh look

F&N has also launched a new logo and look for F&N Seasons to give its beverages a “fresh look,” said Lim. We have covered this in an earlier post.

The revamp covers nine products ice lemon tea, ice peach tea, ice apple tea, jasmine green tea, chrysanthemum, grass jelly, winter melon, water chestnut and soya bean milk.

Healthier formulation

The recipes of F&N Seasons have been improved to suit the growing shift towards healthy eating by Malaysian consumers. The beverages use natural ingredients and are “less sweet”. In 2018, F&N said it will also formulate the drinks to feature “no artificial” and “no preservatives” claims.

Take the classic F&N Seasons Ice Lemon Tea as an example, it now has 27.80g of total sugar per 250ml serving compared with 28.50g before the brand revamp. That is a 2.5% decline in the total sugar content.

What Mini Me thinks

The Malaysian government’s Healthier Choice Logo (HCL) is encouraging companies to focus on changing their formulation to provide consumers with a healthier choice. As more companies embrace HCL, there is a pressure on other market players to embrace HCL and we will likely be seeing more companies focusing on lowering their sugar content and reformulating their ingredients in the near future.

 

 

 

 

 

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