Mamee Double-Decker has introduced Mister Potato Thin Thin Baked Crackers in Singapore. This baked, not fried product looks like Mamee Biskidz, first launched in Malaysia in 2016 but targeting children.
Using the same concept, Mamee has developed a product for a more mature snacking audience. This baked cracker comes in seaweed, sour cream & onion and spicy fried chicken flavours.
This product was launched in Thailand in early 2019.
Mister Potato Thin Thin is a good example of how brands uses a successful concept to extend into a new segment to target new consumers.
Lee and Chai (center, below), volunteers from 7-Eleven Malaysia, NGOHub Asia and Tigas Alliance with some of the residents of Pusat Jagaan Siti Nor Aini after Iftar
Kajang, 30 May 2019 – 7-Eleven Malaysia, the number one
standalone convenience store in the country recently carried out a CSR initiative
with Pusat Jagaan Siti Nor Aini, a shelter for senior citizens, in
collaboration with Tigas Alliance pharmacy and NGOHub Asia during the holy
month of Ramadan.
Dr Abdullah Noel, the founder of
Pusat Jagaan Siti Nor Aini named the home after his wife Siti Nor Aini
Chelladurai. For 10 years and counting, the home has been providing shelter and
care for homeless senior citizens, including those who are chronically ill. The
home now currently cares for 53 residents with the great help and service of 17
staff members through donations from Jabatan Kebajikan Masyarakat and Lembaga
Zakat.
To generate further income to
support the needs and welfare of the residents, the home will also be starting
their own spa and car wash service. Besides being a shelter for the elderly, the
home aims to provide support for the underprivileged Muslim community.
The evening begun with a free health
screening as the Tigas Alliance team checked the residents’ blood pressure and
glucose level. The screening was conducted to create greater awareness on the
importance of a healthy lifestyle and as a reminder on the essentials of
medical check-ups in maintaining good health, especially among the elderly. The
team also shared healthy eating habits and suggested pharmaceutical vitamins
and supplements to help improve the current health conditions of the elderly.
Elaine Chai, ‘#rockstarpharmacist’ from Farmasi Tigas
Alliance said, “We are more than grateful that 7-Eleven Malaysia had provided us
with an opportunity to join this CSR activity and serve the community in need
with our professional LiveMax services. This is a wonderful experience for us
to be a part of creating awareness for the underprivileged community on the
importance of healthy lifestyle habits”. Staying true to their tagline of “A
pharmacy you can talk to”, Tigas Alliance focuses on providing consultation
services with their very own professionally-trained & licensed pharmacists
they proudly call #rockstarpharmacists.
The event ended with the volunteers
and residents breaking fast together with a scrumptious spread of local
favourites such as biriyani rice, beef stew, Malay-style red chicken curry and
many more. 7-Eleven Malaysia also distributed goodie bags that contained a variety
of snacks for the residents to enjoy.
“It is a pleasure to be spending
time with and providing health screenings for the residents of Pusat Jagaan Nor
Aini during this Ramadan period. As the festive season nears, they would
appreciate having some company as it gives them the assurance that there are
others who are care for them. Living up to our tagline of ‘Always There for
You’, we wanted to bring a sense of merriment in celebrating Iftar or breaking
fast together with delicious food, and we are glad to have achieved it today,”
said Ronan Lee, 7-Eleven Malaysia General Manager of Marketing.
Pusat Jagaan Siti Nor Aini welcomes
the public’s support through volunteering or financial contributions. It is
located at No. 23, Jalan Maju 2, Taman Maju, 43000 Kajang, Selangor Interested
volunteers may contact 010 2536750 for more details.
About 7-Eleven Malaysia
7-Eleven Malaysia Holdings Berhad
through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of
7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has
made its mark in the retailing scene and has been a prominent icon for over 35
years. 7-Eleven Malaysia is the pioneer and largest 24-hour standalone
convenience store operator in Malaysia with over 2,320 outlets nationwide and
serves close to a million customers daily. 7-Eleven stores can be found across
bustling commercial districts to serene suburban residential compounds
throughout Malaysia, from petrol stations and LRT stations to shopping malls
and medical institutions. 7-Eleven is Always There For You.
Ted Akiskalos, Managing Director of Carlsberg Malaysia: “We’re incredibly proud to be part of the Liverpool FC family for decades with Probably The Best Partnership in the Premier League, and we hope fans enjoy Carlsberg Red Barley as much as we went all red for The Reds.”
Brewer celebrates extension of iconic partnership with Liverpool FC with a special surprise to Malaysian fans
SHAH ALAM, 27 May 2019 – Teams wearing red win more – that was the view of legendary Liverpool FC manager Bill Shankly when he famously swapped his team’s white shorts and socks for red ones, a choice that still stands today and has become iconic in world football.
To celebrate Carlsberg’s record-breaking sponsorship of Liverpool FC to an extended 31 consecutive seasons – the longest partnership in Premier League history– Carlsberg Malaysia is giving away 9 bottles of the long-awaited Carlsberg Red Barley as a special treat for supporters of the Reds.
Carlsberg Red Barley is a visually stunning beer created as a homage to Shankly’s winning inspiration. Not only is the bottle, label and cap red, the beer itself is a crimson red!
In conjunction with the upcoming match on 2 June between Liverpool and Tottenham Hotspurs, Carlsberg Malaysia will be bringing these limited-edition bottles to five Probably The Best Viewing Parties across the Klang Valley where fans can stand a chance to bring one home simply by predicting and winning via a lucky draw at the end of the match.
Ted Akiskalos, Managing Director of Carlsberg Malaysia, said, “Ever since the global announcement of Carlsberg Red Barley, we have been overwhelmed by the requests and enthusiasm from fans who wanted to commemorate the longstanding partnership between Carlsberg and Liverpool FC with this unique brew. We heard you, Kopites, and have managed to get in an exclusive supply of this much coveted special-edition brew just in time for Probably The Best Viewing Parties for the upcoming match.”
“We’re incredibly proud to be part of the Liverpool FC family for decades with Probably The Best Partnership in the Premier League. As two iconic names, Carlsberg and the Club are as inseparable as the enjoyment of our quality brews alongside the beautiful game, and we hope fans enjoy Carlsberg Red Barley as much as we went all red for The Reds,” he added.
The five Probably The Best Viewing Parties will be held from the night of 1 June to the early hours of 2 June, which is when the match between Liverpool FC and Tottenham Hotspurs will be broadcasted live. These are at Thirsty Bar in 3 Two Square, Petaling Jaya; Score @ The Roof in Bandar Utama, Petaling Jaya; Home & Away in Desa Sri Hartamas, Kuala Lumpur; The Highlander’s Kitchen & Bar in Kelana Jaya, Petaling Jaya; and Dukes & Duchess at Taman Tun Dr Ismail, Kuala Lumpur. Due to demand, fans are encouraged to reserve tables beforehand at the outlet of their choice to get the best seats to watch the nail-biting match over ice-cold Carlsberg.
Unlike other ‘red’ beers such as red ales or beers with fruit added, Carlsberg Red Barley is a limited-edition 4.5% ABV (alcohol by volume) pilsner that gets its distinctive colour from a barley variety that is specially curated and bred by the scientists at the Carlsberg Research Laboratory, giving it the clean, crisp and slightly hoppy taste expected from a traditional pilsner. Due to the barley’s commercial rarity, Carlsberg Red Barley was produced in very limited quantities for the global market.
Birgitte Skadhauge, Head of the Carlsberg Research Laboratory, said, “When we were set the challenge of brewing an all red beer for Liverpool FC fans, as part of our constant pursuit of better, we knew it wouldn’t be easy. The red colour of this pilsner comes from the outer-shell of the red barley variant – which has a relatively low climate-resistance and has therefore proved tricky to grow in the quantity we required for brewing. It’s taken over a year of experimentation, but we’re delighted to brew this special beer for Liverpool FC fans and we hope they enjoy it.” For more details, visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY or www.probablythebest.com.my.
Homepage of the LINE SHOPPING feature now available in LINE’s messaging application in Indonesia
INDONESIA,
27 May 2019 – Millions of LINE’s messaging application users in Indonesia can
now enjoy seamless online shopping experience with LINE
SHOPPING,
launched in partnership with iPrice Group. Users can easily access the new
content by tapping on the LINE SHOPPING tab now available on LINE Indonesia’s
messaging mobile app.
“We
are committed to improving users experience in using LINE SHOPPING. E-commerce
landscape in Indonesia is continuously evolving and we’re always finding ways
to enhance user experience. After thoughtful deliberation, we found that
aggregator format is on-trend and has a promising future in Indonesia. This
format gives convenience to our users and will ease their journey in finding
the best product with the best price, which is in line with our commitment in
enhancing the user experience,” explained Dale Kim, Managing Director LINE
Indonesia.
Screenshots of the all-new
LINE SHOPPING feature powered by iPrice Group
LINE
users can now experience a seamless journey in finding the best deals in a
convenient manner and tailored to their preferences. Powered by iPrice Group,
users can easily access the following categories on LINE SHOPPING:
Cheapest deals and affordable electronics,
fashion, health & beauty products
Highly curated deals in conjunction with
special occasions and festivals (E.g. Top red dress for Chinese New Year, top
deals for Hari Raya)
Most popular and trending products
The
introduction of this new feature is an expansion of the established
relationship between iPrice Group and LINE which began since Q3 2018.
“iPrice
is the expert in this field and has a wide range network within the e-commerce
industry. We believe with LINE SHOPPING user base and iPrice expertise, we can
give the best and most convenient shopping experience to our users,” explained
Fanny Verona, Strategy Director of LINE Indonesia.
On a wider scale, iPrice Group’s meta-search platform currently curates more than 500 million products from hundreds of e-commerce merchants and marketplaces across seven major countries in Southeast Asia.
“As
the world of online shopping is increasingly saturated and sometimes confusing,
iPrice aims to make online shopping more enjoyable by helping users find the
best deals through our price comparison and product discovery platform. Through
LINE SHOPPING, millions of users can now easily find the best deals and
discover products curated specifically to their needs,” said David
Chmelař, CEO and Co-Founder of iPrice Group.
Currently,
LINE Indonesia is the dominant communication and content platform for
millennials in Indonesia which covers 85 percent of the messaging app’s total
active users. This is highly significant as 24 percent of Indonesia’s
population is made up of millennials, according to The Indonesia Millennial
Report 2019.
To maintain continuous improvement in user experience for LINE’s users, iPrice Group will be working closely with LINE to provide timely updates and engaging content for LINE SHOPPING. Currently, LINE Ventures and NAVER Corp, South Korea’s leading Search Engine and parent company of mobile messenger app, LINE, are direct investors of iPrice Group.
About LINE Corporation
Based in Japan, LINE Corporation
(NYSE:LN/TSE:3938) is dedicated to the mission of “Closing the
Distance,” bringing together information, services and people. The LINE
messaging app launched in June 2011 and since then has grown into a diverse,
global ecosystem that includes AI technology, fintech and more.
About iPrice Group
iPrice Group is a meta-search website operating
in seven countries across Southeast Asia namely in; MalaysiaSingapore, Indonesia, Thailand, Philippines, Vietnam, and HongKong.
Currently, iPrice compares and catalogues more than 500 million products and
receives about 20 million monthly visits across the region. iPrice currently
operates three business lines: price comparison for electronics and health
& beauty; product discovery for fashion and home & living; and coupons
across all verticals.
F&N Magnolia has introduced the new Purple Taro Milk in Singapore. It is made from fresh milk and real taro. This limited edition low fat, higher calcium flavoured milk is certified as a Healthier Choice by the Singapore Health Promotion Board for lower in sugar and lower in saturated fat.
The same company has earlier launched the limited edition NutriSoy Fresh Soya Milk with Purple Sweet Potato in early 2019. This soy drink is dubbed “Purple is the new soy” and has 3x more protein and 28x more calcium with antioxidant and anthocyanins than other ‘fresh soya milk’.
It is clear F&N is harnessing the nutritional qualities of purple vegetables sweet potato and taro to improve its soy milk and milk drinks. Taro is trending at the moment and has found its way into the popular milk tea category.
We have found a unique infused water in the Philippines – Sterling Infused Water – at IFEX 2019. This infused water tastes like home-made infused water and has zero sugar. The range consists of Calamansi-Turmeric and Lemon-Cucumber. The drink only has 6 calories per 100ml serving and is made from 5 ingredients.
The ingredients in Calamansi-Turmeric are water, calamansi puree, turmeric extract, dietary fiber and mint flavour, while the ingredients in Lemon-Cucumber comprise water, lemon puree, cucumber puree, dietary fiber and mint flavour.
Calamansi-Turmeric does not have a strong turmeric note typical of turmeric-based beverages. In fact, the turmeric taste is subtle, which makes it an ideal drink for people who does not want to drink plain water but would like to have a bit of flavour in their water.
Similarly, the taste of Lemon-Cucumber is just right and has a hint of cucumber and lemon taste in the background.
Unlike the other flavoured water in plastic, Sterling Infused Water is packed in an eco-friendly packaging, which is made from 75% paper and is 100% recyclable.
Backed by SL Agritech
Sterling Infused Water is a local startup project backed by hybrid rice producer SL Agritech. This partnership is an example of the current trend for big corporations to invest in small startups to find new growth opportunity.
Infused water is an opportunity
Infused water without added sugar has high potential in the Philippines as consumers increasingly migrate to no/low/reduced sugar beverages. We have seen a number of new launches in the flavoured water space, mainly sweetened with stevia, including Wilkins sparkling flavoured water and Nature’s Spring sparkling flavoured water, non-sparkling flavoured water and fibre water.
Sterling Infused Water stands out because it is non-sparkling, has zero added sugar and is created based on the infused water concept.
Sterling Infused Water is available online at Foodsource and at Elev8 Lagree Fitness Studio BGC. The company plans to make the drink available at more specialty stores as well at Rustan.
DyDo Mamee has launched Vida sparkling flavoured drink in Malaysia. It comes in three flavours – Clear Cider, Minty Lime and Clear Lemon. Common to DyDo Mamee’s strategy is the emphasis on its Japanese heritage and quality. To highlight such qualities on pack, the flavours are written in two languages – English and Japanese.
The launch of Vida is part of DyDo’s strategy to “accelerate availability of new, high-quality products that accord with consumers’ growing preference for healthy lifestyles,” according to a notice issued in 2018.
Vida Clear Cider (325ml) contains 4.3g of total sugar per 100ml. It is sweetened with sugar, acesulfame-K and sucralose. On the back of the packaging is the message “a refreshing lifestyle is the journey of simplicity.”
In March 2019, Heineken launched a 4% ABV beer in Vietnam called Heineken Light. This beer is designed to be enjoyed anytime. It keeps the signature Heineken full-bodied taste but has the low bitterness taste, making it suitable for consumers who love to have a refreshing beer.
Heineken Silver is available in a sleek can with a silver background.
According to Alexander Koch, Commercial Director of Heineken Vietnam, “Heineken Silver offers the best of both worlds, a superior refreshing beer from world-renowned brewer Heineken, giving consumers more ways to enjoy Heineken.”
Heineken Silver fills in the gap in the ABV 4% and below range.
Vietnam Dairy Products (Vinamilk), the owner of Angkor Dairy Products in Laos, has commenced phase one construction of its organic dairy farm in the highland in Laos. The new farm is located in Xiangkhouang province of Laos in the Xiangkhouang Plateau, northeast of the country. The total investment is up to USD 500 million.
Vinamilk has a 51% stake in Lao–Jagro Development Xiengkhouang, which was formed with investments from Laos and Japan. The project will cover an area of 5,000 hectares with 24,000 cows. The long-term plan is to develop it into a dairy farm spanning 20,000 hectares and 100,000 cows.
The organic milk farm will provide adequate supply of raw material not just for the Vietnam market but also for Laos and potentially for neighbouring markets.
Indonesia’s PT Campina Ice Cream Industry Tbk (Campina) has unveiled a premium single-serve ice cream in cup in March 2019. Known as Gold Ribbon, this ice cream is available in chocolate, strawberry and cookie creamy. Gold Ribbon is also available in cashew nut stick (90ml).
Unique cold sensitive color changing spoon
What makes Gold Ribbon ice cream special is the cold sensitive color changing spoon that turns pink as an indicator of quality.
You deserve to pamper yourself
The ice cream is described as an ice cream meant to pamper oneself. It is designed to feel “just perfectly right in your hand because we fully understand that Gold Ribbon is not meant to be shared. It’s yours … entirely. Enjoy the #GoldenTreats“
Marrybrown also honoured with Single-Unit Franchisee of the Year
and Multi-Unit Franchisee of the Year.
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