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SF Coffee ‘spills the bean’ on its new look

By
Tan Heng Hong
-
Envictus International Chairman Dato’ Jaya J.B Tan and Koo Sue San, General Manager of SF Coffee Sdn. Bhd., spill the bean on SF Coffee new look

8 August 2017

Having served Top-of-the-Crop coffees for almost two decades SF Coffee, or San Francisco Coffee as most of us know it, has served up a freshly brewed look for its outlets that combines cool ambiance with décor that has been perked up with works by home-grown artists.

“The rebranding of SF Coffee presents a new yet familiar name and logo that encompasses the whole corporate identity of the brand, with one of the most visible aspects being the different interior design concepts of each outlet as well as improvements of the overall ambience for the enjoyment of our customers,” said Envictus International Chairman Dato’ Jaya J.B Tan.

The new outlets are designed to act as mood modulators for customers once they step in by satisfying the five senses and creating a pleasing experience.

“Our outlets now feature a fresh look and cozy ambiance for our consumers to enjoy our great coffee, which is the one thing that remains consistent. We will never compromise on the quality of coffee that SF Coffee serves,“ said Ms. Koo Sue San, General Manager of SF Coffee Sdn. Bhd. at the unveiling of its new logo and concept store, located at The Envictus in Petaling Jaya.

Roughly 1,600 square feet in size, the outlet at The Envictus is decorated in cozy bold colours with wood elements although other refurbished SF Coffee outlets will carry their own identities depending on location. Every new outlet will also have a space to feature works by home-grown artists. This particular outlet features the work of DuDu de Doodle, a coffee loving artist who draws to spread positivity, loves to doodle and first began doing it in a café.

SF Coffee currently has 37 differently themed outlets, which are located throughout the Klang Valley, Selangor, Negeri Sembilan and Pahang and has started to explore the East Malaysian market with plans to have a presence there in 2018.

“SF Coffee has been in Malaysia for almost two decades now and this transformation is to cater to the evolving needs of our customers, and the many reasons they enjoy our brand so that they can continue to treat themselves as we provide the freshest coffee, best service and an even more enjoyable experience,” said Koo.

“We source our beans from the best coffee farms around the world and look for the extraordinary. To deliver a SF Coffee experience, we roast our coffee locally to ensure the utmost freshness and train our baristas to personify our belief in excellence as we are very particular about the brewing process for every cup of coffee which begins from sourcing, roasting, and cupping the beans,” she added.

Kellogg’s promotes granola for breakfast occasion, rose granola for China

By
Tan Heng Hong
-

Kellogg’s Malaysia has unveiled the new Crunchy Oat Granola in July 2017. It is available in three variants – Fruity Delight (real fruits), Almond Treat (real nuts) and Chocolate Sensation (Belgian chocolate). The new product is marketed as “a tasty and nutritious way to start your day right“.

Rising interest in granola

Google Trends 5-year data reveals a rising interest in granola among Malaysian Internet users especially starting from mid-2016. This can be partly explained by the growing availability of granola in supermarket shelves and awareness about its benefits.

Each 380g pack is priced at RM 20.99 (discounted price of RM 19.99 at Giant). It comes with a resealable pack.

The granola can be consumed with milk or yogurt.

Kellogg’s granola available in China since 2016

A similar product was made available by Kellogg’s (家乐氏) in China in 2016. The Kellogg’s Tasty Delight Granola (谷兰诺拉) comes in individual sachets and is available in peach and mixed fruits. Similar to the Kellogg’s Crunchy Oat Granola in Malaysia, the targeted occasion is breakfast.

New Kellogg’s rose variant

There is also a new rose variant (家乐氏谷兰诺拉恋香玫瑰什锦), which has just been released. The new granola contains rose petals, rice, wheat, maize, oat and raisins. Clearly, this is aimed at office ladies.

The Tasty Delight Granola Rose conveys the message of providing the consumer with a beautiful day. The sachet can easily fit into the handbag and can be consumed together with yogurt in style in a transparent cup.

The iPhone is used as a comparison to give consumers a sense of the size of the sachet.

The company highlights the high nutritional contents of Kellogg’s Tasty Delight by comprising it with other common breakfast items in China like bread and steamed bun.

Click here for more information on Kellogg’s Tasty Delight Rose

What Mini Me thinks

Clearly, beautiful packaging, commonly described as 颜值 (yanzhi) or face (颜) value (值), plays a vital role in marketing a product in China. A person or a thing with a very high-valued face is called 高颜值 (gao yanzhi). There is a strong need to create a buzz through novel idea such as adding rose petal when targeting the female audience.

In Malaysia, brand owners behave differently. The focus is more on a neutral, contemporary design with less flowery use of colours.

 

Yarra Farm available in milk carton

By
Tan Heng Hong
-

New Yarra Farm in milk carton

Farm Fresh Milk Sdn Bhd has added 1L milk in carton packaging for its Yarra Farm range in Malaysia. The existing Yarra Farm Australian pasteurised cow’s milk is sold in a plastic bottle packaging and was first seen by the author in early 2017.

New Yarra Farm in milk carton on the left. Existing Yarra Farm in plastic packaging in the middle. Farm Fresh low fat pasteurised milk on the right. Photograph taken at Cold Storage.

Milk carton supplied by Evergreen Packaging

The most interesting thing about the new Yarra Farm in milk carton is unlike other companies which go for Tetra Pak or SIG Combibloc, Farm Fresh picked the lesser known US-based Evergreen Packaging as its milk carton supplier. In Asia, Evergreen Packaging offices are located in Shanghai, Taipei and Ansan in South Korea.

Cheaper than Farm Fresh with local milk

The Yarra Farm low-fat milk (RM 6.99) is made from 100% imported Australian cow’s milk whereas the Farm Fresh low-fat milk is made from 100% fresh cow’s milk (RM 7.79). Interestingly, Yarra Farm with is Australian milk credential is cheaper than Farm Fresh with 100% fresh cow’s milk.

The price difference comes from the freshness guarantee of Farm Fresh where the milk is delivered fresh from farm to the store within 48 hours.

Nutrition facts

The only difference in the nutrition fact is Yarra Farm has a slightly higher energy at 51kcal per 100ml compared with Farm Fresh with 47kcal.

What Mini Me thinks

The Yarra Farm brand is still a mystery. Consumers who failed to look at the fine print at the back will not know it is a product by Farm Fresh. However, the unique selling points for Yarra Farm are low price and Australian milk origin.

There is no mentioning of Yarra Farm in the official Farm Fresh Milk Malaysia Facebook site, which shows the company is trying to disassociate itself from the new brand.

De-stress and positively relaxed with TranQuini

By
Tan Heng Hong
-

TranQuini, the premium relaxation drink from Austria, is spreading its wings in Asia with the launch in India and Singapore in 2016 and in Indonesia in 2017. Functional relaxation drink is a new category in most markets in Asia including in Indonesia.

Suntory Good Mood drink, launched in Indonesia in the first half of 2017, is nothing like TranQuini, which comes with specific ingredients that claim to help you to tackle stress and unwind. The key ingredients are:

  • Green tea extract containing natural theanine.
  • Herbal blend of lemon balm, chamomile, lavender.
  • Vitamin B12.

TranQuini is distributed in Indonesia by PT Dima Indonesia, which focuses on distributing premium alcoholic beverages (Guinness and Smirnoff), wine and non-alcoholic drinks and food (Pokka, Julie’s and Prendjak).

Trademark registered in August 2015

As early as 2015, TranQuini Gmbh has already registered the TranQuini logo with the Indonesian authority in August. Click here for the link. TranQuini was first launched in April 2015 and already had an ambitious plan to enter 50 countries by the end of 2016.

What Mini Me thinks

Consumers need to de-stress and positively relaxed from the hectic life. The high price points means TranQuini’s availability is restricted to premium retailers such as Foodhall within reach of white-collar workers.

Guinness Bright Bar opens for business

By
Tan Heng Hong
-

The new Guinness Bright Bar is now open for business in four locations in Peninsular Malaysia. The pop-up bars are operated by aspiring bar owners living their dreams while they compete for RM10,000 (USD 2,335).

Mono by Miranda: http://bit.ly/2tM6FRe
Bunker Camp 57 by Thash: http://bit.ly/2gPdxMG
HA!HA!HA! by Eduardo: http://bit.ly/2vHAcNn

Visitors can enjoy 1 complimentary Guinness Bright at any of the three pop-up bars (Jaya One, Penang and Skudai) and the official Guinness Bright sampling pop-up bar at Rooftop Bar, Ipoh, courtesy of Heineken Malaysia Bhd.

About Guinness Bright 

Guinness Bright was developed in partnership between brewers at Heineken Malaysia Berhad and Guinness’ Open Gate Brewery in Dublin. It is crafted specially for Malaysia to introduce non-stout drinkers to Guinness. The new alcoholic drink, launched in May 2017, is infused with invigorating coffee, ginger, and lemongrass extracts.

The sampling pop-up bar at Rooftop Bar in Ipoh comes with the unique Guinness Bright livery and colours. This and the other pop-up bars open from 9pm. During the day, the MONO pop-up bar operated by Miranda looks like this.

What Mini Me thinks

The unique thing about the pop-up bar concept is not only serves as a sampling venue but also a way to cultivate a new generation of bar owners, while making their dreams of owning a bar come true.

* all images come from Guinness Malaysia except for the last one, which was photographed by the author.

Improve your knowledge with new Lay’s cheese snack

By
Tan Heng Hong
-

The Lay’s smile campaign has evolved from smiley face to focusing on the head. Never mind if you have short hair, spiky hair or no hair, you always have a reason to buy Lay’s potato crisps to change the way you think.

PepsiCo China describes the marketing of the Lay’s new headgear packaging (头顶乐事包) as “change the brain” (换脑子) to “improve your knowledge” (涨点芝士，整点乐事).

The word “knowledge” in Mandarin shares the same sound as “cheese” in Mandarin (芝士). Therefore eating cheese could help to improve your knowledge. The focus on the head coincides with the new cheese flavour, the highlight of the new range.

In one of the clips, it shows a university lecturer asking his student apart from being a physicist, what is the other profession of Albert Einstein.

The protagonist panicked.

After wearing the new Lay’s cheese flavoured crisps featuring the hairstyle of Albert Einstein, he seems to have achieved the eureka moment.

The answer to the lecturer’s question is Albert Einstein is also an artist. The message is there are many sides to a person and the most important thing is uncovering them. Improve your knowledge (cheese) by eating Lay’s.

Click here for the commercial.

The second clip shows a person has a gravity setback (Newton’s apple moment) and acting cool as though nothing has happened. Click here for the clip.

Partners with popular variety show

Lay’s has partnered with the popular variety show Mars Intelligence Agency (火星情报局) on Youku to increase awareness.

Giving away limited-edition Lay’s robot

On 28 July 2017, PepsiCo  had an exclusive Super Brand Day on Tmall giving away 14 packs of Lay’s crisps plus a limited-edition robot for RMB 99. The robot can interact with the user by cracking jokes.

Click here for PepsiCo’s Tmall store.

What Mini Me thinks

The marketing content is suitable for mainland Chinese audience who understood the nuances and context.

From pet food, cashless vending in Malaysia to staff-less retail in China

By
Tan Heng Hong
-
Image from the web

Staff-less retail concept booming in China

Staff-less retail (无人商店） is taking off in China ranging from BingoBox 缤果盒子 by Sun Art Retail to F5 Future Store (F5 未来商店). With no humans running the store, all it takes to ensure everything is running smoothly is technology and China has the ecosystem – technology and consumers – to support the new retail concept.

Expects strong growth potential

iiMediaResearch (艾媒集团), the China-based consultancy in mobile internet research, expects staff-less retail transaction in China to reach RMB 459.2 billion (USD 68 billion) by 2020, which seems on the high side but plausible given the rapid change in the industry.

China’s top vending player bought by Fujian supermarket chain

Another major news from China, which strikes a chord with the Malaysian retail scene, is the acquisition of China’s top vending machine operator Beijing Ubox Online Technology Corp. (友宝在线) by Fujian-based New Hua Du Supercenter Co. Ltd. (新华都) through an equity swap agreement.  New Hua Du operates 124 supermarkets and 9 department stores mainly in Fujian.

Ubox’s revenue reached RMB 1.6 billion in 2016, up from RMB 1.2 billion in 2015 and RMB 0.82 billion in 2014. The company runs a network of 57,000 vending machines in 2016 (including franchise), up from 31,000 in 2015.

The acquisition is seen as a move by New Hua Du to enter into staff-less retail and other new business models.

Vending machines selling pet food in Malaysia

Closer to home, Malaysian retailers are focusing on vending machines first rather than the sophisticated and futuristic AI-powered staff-less retail in China. The online community for pets Petster recently unveiled pet food vending machine at M3 Mall in Kuala Lumpur, reported Discoverkl.com. The vending machine sells pet food for dog, cat, hamster and rabbit. There is also a RM 1 corner selling affordable meal for stray animals. It is claimed that this is the first pet food vending machine in KL.

Vending machines to go cashless

Another interesting news was the announcement on 25 July 2017 of a new cash-less vending machine where products can be paid for by using the Touch ‘n Go card.

“The machines, introduced by Touch ‘n Go Sdn Bhd (TNGSB) in collaboration with Ventaserv Sdn Bhd (Ventaserv) and Coca Cola Refreshments (M) Sdn Bhd (Coca Cola) are available in public areas in the Klang Valley including hospitals, recreation parks, shopping malls, and office buildings,” said the press release.

Ventaserv is a 100%-owned company of Creador Sdn Bhd. The key beverage partners of Ventaserv are Nestle, Nestle Professional, Coca-Cola, Red Bull and Yeo’s.

New vending machine standard launched in Singapore

Across the causeway, the Singapore government has recently announced on 21 July 2017 a standard for vending machine operation. The key objective is to provide best practices to new entrants and ensure food safety for consumers. It is known as TR 57. The guideline can be downloaded here.

“Covers the hygiene guidelines for design, installation and maintenance of machine, and operations, which include the supply and replenishment of food and related accessories, for food vending machines for pre-packed shelf-stable food products, juices and beverages, both hot and cold beverages from powdered ingredients or syrups, ice cream, milk and milk products, and ready-to-eat food items. The machine may vend these food items frozen, chilled or hot.”

The new regulation shows there is a need to regulate the vending machine sector, which is growing rapidly in Singapore as companies automate the selling process.

What Mini Me thinks

The automation of route to market leveraging on technology is set to grow in importance as the infrastructure is in place to support a new retail environment.

*2nd image from Petbox, 3rd image from Ventaserv

 

 

Griffin’s sweet biscuit from New Zealand with love

By
Tan Heng Hong
-

Griffin’s, which has been delighting delighting Kiwi families for nearly 150 years, is now available in Malaysia since May 2017. The Griffin’s Food Company, New Zealand’s biggest snack food producer, was bought by Philippines-based Universal Robina Corporation (URC) in 2014 for USD608 million.

For readers in Malaysia, URC owns the familiar brands of Jack ‘n Jill snacks, C2 RTD tea beverages and Cloud 9 chocolate.

URC using Griffin’s for premiumisation

URC is using Griffin’s to target the “more discerning consumer – middle to upper,” according to Just-Food in December 2015 citing company officials. Griffin’s was launched in Singapore and Thailand in January 2016, followed by the Philippines in July 2016. Griffin’s wrapped bars and chocolate biscuits are imported from New Zealand and sold at a premium over URC’s products in Southeast Asia.

Focus on smaller pack sizes

URC President and CEO Lance Y. Gokongwei said the “pack sizes are much larger than what our customers in the ASEAN (Association of Southeast Asian Nations) expect.” The solution is to launch smaller packs for the ASEAN market to make the price point more affordable.

Michael Liwanag, Universal Robina Corp, VP Corporate Strategy & Development Group, described this at the Q4 2016 earnings call as the company’s “affordable premiumisation” strategy. In the Philippines, URC introduced four chocolate-coated biscuits and three cookies for kids in July 2016, all at the PHP100 price point.

In New Zealand, the Griffin’s Cookie Bear Hundreds & Thousands Milk Cookies come with a pack size of 200g (image below). In Southeast Asia, the same product is selling in a smaller 150g pack (above) – Jaya Grocer in Malaysia.

From New Zealand with love

The key marketing strategy adopted by URC for Griffin’s is to associate the brand with its country of origin – New Zealand. The provenance strategy reinforces consumer image of New Zealand for its excellence in dairy (“lovingly baked with real New Zealand milk”) and “clean, green and authentic”. The brand is also marketed as “New Zealand’s Favourite Biscuit Bakers” to drive in the message of heritage and trust.

In Malaysia, customers stand a chance to win 2 flight tickets to New Zealand as well as cash prizes and delicious Griffin’s goodies.

In the Philippines, apart from engaging with bloggers, URC also made available Griffin’s Chit Chat for guests staying at selected GoHotels in the Philippines. GoHotels is the budget hotel brand of the Gokongwei family’s Robinsons Land Corporation (RLC). Gokongwei owns URC.

What Mini Me thinks

Griffin’s offers URC an opportunity to move up the price ladder and offer consumers with something more premium in the sweet biscuit category. The added advantage for Griffin’s is imported New Zealand sweet biscuit is relatively new to consumers in Southeast Asia.

Zouk Continues The Party With Coca-Cola

By
Tan Heng Hong
-
From left Mr. Gareth McGeown, Chief Executive Officer of Coca-Cola’s Bottling Investments Group Singapore, Malaysia and Brunei; Mr. Calin Dragan, Coca-Cola’s Bottling Investment Group Regional Director for ASEAN and Middle East; Mr. Cher Ng, Executive Director of Zouk Kuala Lumpur; Ms. Yean Ng, General Manager of Zouk Kuala Lumpur

24 July 2017

After 13 years in Malaysia, Zouk Kuala Lumpur has chosen to take the party to the next level with Coca-Cola as its new beverage partner

The three-year agreement that was signed recently between Coca-Cola Malaysia and Zouk Club KL will see the iconic clubbing destination serving Coca-Cola, Coca-Cola Zero Sugar, Coca-Cola Light, Sprite, Heaven & Earth Jasmine Green Tea, Schweppes Ginger Ale and Tonic Water.

The agreement was signed by Gareth McGeown who has since assumed the positon of Chief Executive Officer of Coca-Cola’s Bottling Investments Group Singapore, Malaysia and Brunei and Cher Ng, Executive Director of Zouk Kuala Lumpur. Witnessing the signing was Calin Dragan, Coca-Cola’s Bottling Investment Group Regional Director for ASEAN and Middle East and Yean Ng, General Manager of Zouk Kuala Lumpur.

“We are really excited to be a part of Kuala Lumpur’s clubbing scene as a partner of the iconic Zouk Kuala Lumpur where we will be refreshing patrons and keeping the party afloat with our own iconic brands from the Coca-Cola portfolio,” said McGeown.

Zouk Kuala Lumpur first arrived in Malaysia on 2004 where it was located along Jalan Ampang, Kuala Lumpur and after 11 years, it relocated to the TREC entertainment hub and the RM38-million superclub is ranked #21 clubs in the world by DJ Mag’s Top 100 Clubs global poll.

Comprising 11 venues which occupy a total of 60,000 sq ft of build-in club space, Zouk Kuala Lumpur draws over 17,000 visitors every week and was awarded “Nightspot of the Year” by the Hospitality Asia Platinum Award 2016-2018 and also “Brand Laureate Best Choice Brand Awards 2016 – 2017 for Brand Excellence in Lifestyle and Entertainment”.

“We are pleased to announce the start of a new business relationship with a global brand the stature of Coca-Cola. A leader in its market and a favourable brand among our target audience, this partnership sits well with Zouk KL commercially. With a highly commendable marketing support and an extensive distribution network, it is safe to say that Zouk KL will be receiving all the support we need,” said Cher Ng, Executive Director of Zouk Kuala Lumpur.

The Coca-Cola Company in Malaysia

In addition to Coca-Cola, one of the world’s most valuable brands, the Coca-Cola system in Malaysia manufactures, markets and distributes over 80 products including sparkling beverages (Fanta, Sprite, A&W, Schweppes), zero-calorie sparkling beverages (Coca-Cola Light, Coca-Cola Zero Sugar, Sprite Zero), juice drinks (Minute Maid Pulpy), teas (Heaven and Earth), isotonic (Aquarius) and water (Dasani).

Coca-Cola has invested RM1 billion in Malaysia since 2010, creating more than 800 jobs and touching over 75,000 customers directly with a total reach of over 200,000 customers across Peninsula Malaysia and East Malaysia. Through its programmes and partnerships Coca-Cola Malaysia aims to make a lasting positive difference in the local community.

From recycling through partnership with the Malaysian Nature Society and Universiti Putra Malaysia (UPM), to working with Raleigh International and Muslim Aid Malaysia to provide access to clean water for more than 22,000 villagers in rural Sabah, and economically empowering women through the Coca-Cola KU entrepreneurship programmes – Coca-Cola is committed to building sustainable communities in Malaysia.

 About The Coca-Cola Company


The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.

For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company

 About Zouk Kuala Lumpur

Zouk Club first landed in Malaysia in 2004 with its first and original outlet located at Jalan Ampang, Kuala Lumpur where in 2015 after 11 years, Zouk KL relocated to a new vibrant and trend-setter concept under one roof, TREC (Taste, Relish, Experience, Celebrate) entertainment hub. The iconic superclub is a unique combination of night club, lounge, bar, private event venue and restaurant.

Representing the city’s electronic dance music scene for 13 years, Zouk KL is lavishly outfitted with a state of the art lighting and sound equipment set against the kaleidoscope of soundscapes from EDM, House, Electro, Open Format, Trance, Techno, Trap, R&B, Hip-Hop to Indie and Nu-Disco. The award winning nightspot is a hallmark of club design and concept with its dramatic architecture befitting its status as a global club brand. It comprises 11 venue which occupies a total of 60,000 sq ft of build-in club space.  With a strong base of 340k followers in Facebook and 25k in Instagram, this Superclub never fails to deliver expectations on each event, a mark of an ever-ready and progressive club always looking to embark on bigger and bolder aims to lead the standard of global club culture for years to come.

Zouk Club KL is operated by Zouk Club (KL) Sdn Bhd.

Greek yoghurt embraces drinkability

By
Tan Heng Hong
-
Photo by @ellysabethsantoso

Greek yoghurt move towards drinkability

Greek yoghurt (yogurt) innovation in Southeast Asia is increasingly moving towards the most popular segment – drinkable yoghurt. Drinkable yogurt is usually the largest segment within yoghurt because of its convenience and its positioning as a lifestyle drink.

Flurry of launches in drinkable yoghurt segment

There are quite a number of drinkable yoghurt that were launched lately in Southeast Asia including Zest-O Yo! Yoghurt Drink and Yogu by Nestle in the Philippines, Dutch Mill Yogurt Drink in Indonesia and Nestle Bliss Go in Malaysia. All these are aimed at children. A few such as Nestle Bliss Plus are designed for the family.

Drinkable Greek yoghurt helps to improve consumption

However, Greek yoghurt, a premium category, only has a small share of the spoonable yoghurt market. To improve acceptance among consumers who generally consume yoghurt in the drinkable format, companies are launching drinkable Greek yoghurt to expand the premium segment further. The success of China’s ambient Greek yoghurt drink must have served as a cue.

In Thailand, the drinkable Dutchie Greek Style Yoghurt by Dutch Mill Co., Ltd. was introduced in 2017. This chilled yoghurt drink has to be stored at a temperature of 2-5°C, which means distribution is restricted to places equipped with the chilled infrastructure. Click here for the latest review of the drinkable Dutchie Greek Style Yoghurt.

Heavenly Blush, the yogurt brand of Indonesia’s Nutrifood, has expanded into the drinkable Greek yoghurt segment in June 2017. the new range adds to it existing Greek yoghurt launched in 2015 and the Greek yoghurt with granola available recently.

The new drinkable Greek yoghurt is best served chilled but is an ambient product with a six-month shelf life. It has to be kept in a cool place with no direct sunlight or heat. Click here for the latest review of Heavenly Blush Greek Yoghurt Drink.

What Mini Me thinks

Unlike yoghurt drink, which largely targets children, teenagers and family, the premium drinkable Greek yoghurt is directed at adults. The drinkable Greek yoghurt is consumed as a healthy drink or to improve their protein intake to support their active lifestyle. Moving into the drinkable segment makes it more easy for the category to engage with adults who are willing to spend money on something more premium, healthy and on-the-go.

*The last image was taken by the author. The rest comes from the brand’s respective sites.

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