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BOH & Dato’ Fazley Encourages Malaysians to Cook Outside the Box

(From left) Aina Ramly, Deputy Head of Marketing of BOH Plantations, Dato' Fazley Yaakob, Brand Advocate of BOH Plantations, Caroline Russell, Chairman of BOH Plantations and Chen Chaw Chang, Chief Commercial Officer of BOH Plantations officiating the event. The cake was infused with BOH's 90th Anniversary limited edition Emerald Blend Tea.

BOH Plantations together with brand ambassador develop unique 3 course menu with tea

Kuala Lumpur, October 14: In conjunction with the 90th anniversary of BOH Plantations Sdn Bhd (BOH), the tea experts partnered with brand advocate, Dato’ Fazley Yaakob to introduce a new way to enjoy tea. By creating three simple dishes, namely the Ile Flottante, Herba Ratus Seafood Pasta with Sirih Purut infused cream, Teh Tarik Mug Cake with white chocolate and Jasmine Green Tea cream, BOH continues to reach Malaysians through local flavours that are close to the heart with an extra Ummph!

During the cooking demonstration held at SukaSucre Event Hall, BOH and the celebrity MasterChef shared their insights behind incorporating tea in everyday cooking. The invited guests also got a chance to experience preparing the main dish during a guided cooking lesson by Dato’ Fazley.

“As a brand that has been in the market for 90 years, we pride ourselves in the consistency and the quality of our products from the taste, aroma, and colour of the tea. As we soon approach our first century as a brand, we want to continue serving our consumers and give them the best possible experience. We also want to be an innovative and versatile brand beyond being a beverage. Being proudly Malaysian, we acknowledge that food plays a big part in bringing people together. Hence, through this event and by introducing these three dishes, we hope to encourage more Malaysians to explore the endless possibilities in incorporating BOH tea in their everyday dishes for that extra Ummph!” said Chen Chaw Chang, Chief Commercial Officer of BOH Plantations.

 “I was thrilled when the BOH team approached me to create a menu using their tea as it was a unique request that not many food creators have explored. With BOH’s variety of products and flavours, so many dishes and desserts can be created. For this menu, we chose to co-create dishes that can be easily replicated at home as each ingredient is easily accessible in the market. Five products chosen were from different ranges because our aim is to bring out the unique blend of taste, flavour and of course the ‘Ummph’ for the three dishes.” shared BOH brand advocate, Dato’ Fazley Yaakob.

Dato’ Fazley Yaakob preparing the Pasta using BOH’s Herba Ratus from the Malay Herbs Range.

Kick starting the culinary experience, the entrée was introduced with the BOH Hibiscus Zest. This variant was used to poach the meringue to create the Ile Flottante giving it a smooth texture and combination of fruity, flowery, and minty flavours.

The next course where the invitees also had a chance to attempt was an Italian dish with a local twist. Using BOH’sMalay Herb range to create the pasta not only reflects time-honoured Malay tradition and culture but essentiates the treasured trove of remedies for healing, cleansing, nourishment, and vitality. The use of Herba Ratus gives the pasta a savoury and earthy tasting note that awakens, while the Sirih Purut elevates the creamy base with a zesty and peppery kick.

For dessert, BOH’s 2 in 1 Instant Tea Mix was used to create the perfectly creamy and smooth Teh Tarik Mug Cake topped with white chocolate and sweet-scented Jasmine Green Tea cream. This recipe for the mug cake can also be used using BOH’s Potbag Tea.

With the introduction of these three dishes in the menu, BOH hopes to instil a desire in Malaysians to explore different ways of using BOH products in their everyday cooking and continue to unite them through their favourite food and drinks by BOH. 

About BOH Plantations Sdn Bhd

BOH Plantations is a leading tea grower in Malaysia with 1,200 hectares of tea gardens located both in the highlands and lowlands. Producing over 4 million kilograms of tea annually or 5.5 million cups daily, BOH is among the few fully integrated tea companies in the world which grows, processes, packs and markets its own brand of authentic teas, delivered fresh from the ‘tea bush to the tea cup’.

With a legacy dating back to 1929, BOH has an appealing range of distinctive and aromatic teas for tea lovers in Malaysia and from around the world. Through its teas, BOH believes in creating ‘Ummph’ moments among family and friends.

Its award winning BOH Tea Centre in Sungei Palas, Cameron Highlands, is renowned to local and international travelers for the unique ‘tea discovery’ experience and captivating panoramic views.

Recognised as an award-winning company, BOH has received many accolades for its high standards in product quality, esteemed brand identity and community initiatives. A strong advocate for sustainability, BOH also plays its part through its Corporate Responsibility programmes.

For more information, log on to www.bohtea.com and like our Facebook page: www.facebook.com/BohTeaMalaysia.

Sri Nona Ketupat Won MIFT (Malaysian Institute of Food Technology) Product Innovation Gold Award 2019

Shah Alam, October 14th, 2019 – Nona Ketupat were presented with the Gold Award at the recent Product Innovation Award 2019, hosted by Malaysian Institute of Food Technology (MIFT) for their latest product Ketupat Palas Pulut Hitam at Setia City Convention Centre Shah Alam.MIFT which is a professional non-profit organisation that bring together scientists, technologists and educators in the field of food science and technology and aims to recognise F&B manufacturers for their outstanding and innovative products. The awards are recognised by industry leaders and the Ministry of Health Malaysia once every 2 years and there were only 4 winners this year.

The primary mission of MIFT is to promote the integration of science and technology to enhance the production, processing, packaging, distribution, evaluation and utilization of food to providing better and more adequate foods.

Sri Nona was established since 1975 and has grown to become one of the industry leaders by being a successful Halal food manufacturer. With its vision to fulfil deliver the local taste to the World, the R&D and Production team of Sri Nona is constantly innovating to introduce and produce products that meet and exceeds consumer expectations.  The main products of Sri Nona are Ketupat (rice cake), Oyster Sauce, Cooking Sauce, Ginger Drinks, Dessert range and many more. Sri Nona has the widest and popular range of Ketupat products, Desserts products and Oyster Sauce that caters for our Muslim Malaysian consumers.

The winning product this year, Ketupat Palas Pulut Hitam, is a ready-to-cook product food product conveniently packed to allow every household the joy of savouring traditionally prepared Ketupat Palas without having to slave for 4-5 hours in the kitchen. Nona Ketupat requires less time on cooking, with lower energy consumption. While maintaining a high consistent quality that is prepare in a hygienic environment.

Black glutinous rice that is used in this product naturally contains anthocyanin that is an antioxidant with healthy benefits. Besides, glutinous rice is rich in dietary fibre that contributes to a healthy diet.

The Ketupat Palas packaging used for cooking is High Density Polyethylene (HDPE) which meets United State Food and Drug Administration (FDA), Commission Regulation (EU) and Halal Jakim certified criteria that complies with all food act regulations and safety requirement. It is declared safe for human consumption and approved by the Ministry of Health Malaysia and MESTI.

Nona Ketupat Palas Pulut Hitam is tasty even when consumed on its own, or can be matched with our traditional dishes such as Chicken or Beef Rendang, Chicken Floss, Chicken or Beef Curry. For those who has a sweet tooth, alternative dipping with sweet condiments such as Grated Coconut with Brown Sugar, Plain White Sugar, Kaya or Condense Milk will be a favourite for the kids. Recommended retail price for Ketupat Palas Pulut Hitam 250g is RM6.90 per pack.

Give the Gift of GIn this Festive Season with Atlas’ New Gift Box Sets

Above: ATLAS Gift Box set with Waterford Martini Glass and a 200ml bottle of St. George ATLAS Orange Gin

Singapore, 14 October 2019 – As the festive season approaches, ATLAS is excited to announce the launch of the ATLAS Gift Box sets. Perfect for those seeking unique gifts for friends, family or corporate gifting; these sets are ideal for gin lovers and those who enjoy indulging in the art of fine drinking.

Presented in a beautiful ATLAS gift box, the sets come in the following three options:

  • One stunning crystal Waterford Coupe engraved with the ATLAS logo, and a 200ml bottle of St. George ATLAS Orange Gin (S$158)
  • Two 200ml bottles of St. George ATLAS Orange Gin (S$118)
  • One pair of ATLAS’ exclusive Art Deco crystal Waterford Coupe glasses (S$188)

The St. George ATLAS Orange Gin is an exclusive collaboration between ATLAS and St. George’s Spirits, an artisanal distillery located in Alameda, California. A celebration of Seville and Bergamot oranges and Valencia Orange Blossom, this contemporary iteration of an orange gin is citrus-forward, with a burst of sweet blossom and prominent savoury botanicals. Available exclusively at ATLAS, the gin is a revival of a truly classic style of gin and represents craft gin distilling, seasonal produce and gin history inspiration.

Each of the gift box options also contains a recipe card for the ATLAS Orange Blossom cocktail developed exclusively by Head Bartender, Jesse Vida, so that an ATLAS classic can be easily recreated at home.

The ATLAS Art Deco Waterford Martini Glasses features a unique crystal cut, with an elegant thin stem and intricate design. This radiant glassware ensures that the contents are beautifully showcased, making it a feast for the eyes.

The gift sets are available for purchase while stocks last either directly from ATLAS during operational hours, or via info@atlasbar.sg.

Additionally, the St. George ATLAS Orange Gincan be purchased separately at S$48 for a 200ml bottle, or S$148 for a 700ml bottle.

Gift Cards Now Available in East Malaysia

Kuala Lumpur, 9 October 2019 – 7-Eleven Malaysia, the largest convenience chain store operator in the country recently rolled out its point-of-sales activated (POSA) Gift Cards in East Malaysia, in partnership with Razer Inc. and InComm. Previously only available in Peninsular Malaysia, the POSA Gift Cards have now been made available in more than 100 7-Eleven outlets in Sabah & Sarawak.

With these Gift Cards, customers are able to enjoy a wide array of services and products such as Google Play, JOOX, Netflix, Play Station (SONY), Spotify Premium, Starbucks, Zalora, KKBox, and iFlix. Each Gift Card carries a different value denomination to satisfy the different preferences and needs of customers. For example, a Google Play Gift Card comes in RM50, RM100 and RM200 denominations and can be used for purchasing apps, books, movies and subscribing to Google’s news portal service, Google Play Newsstand. Be it for their own use or not, customers can also present Gift Cards as gifts for their friends and loved ones. A Zalora Gift Card for that fashionista friend’s birthday or have a simple Netflix and chill session with a Netflix Gift Card – there is always an occasion for a Gift Card!

Ronan Lee, General Marketing Manager of 7-Eleven Malaysia said, “We are excited to bring and introduce Gift Cards to our customers in East Malaysia. With Gift Cards, customers without credit cards are now able to enjoy online services and games that require monthly credit card access for subscription renewal and reload. Besides that, mobile games fanatics are also open to another method to reload in games such as Lords Mobile and stand a chance to win Lords Mobile Figurines if they purchase a RM200 Google Play Gift Card from 1 November until 30 November 2019.”

He added, “We are always keen to provide the ultimate convenience experience for our customers and reinforce our positioning as the leading convenience store chain in the country by seeking new ways to enhance our consumer’s shopping experience with us.”

For more information and contest terms & conditions, please visit www.7eleven.com.my or Facebook at 7ElevenMalaysia.

About 7-Eleven Malaysia

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn. Bhd. is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and have been a prominent icon for over 35 years. 7-Eleven Malaysia is the pioneer and largest 24-hours standalone convenience store operator in Malaysia with over 2,380 outlets nationwide and serves close to 1 million customers daily. 7-Eleven stores can be found across bustling commercial districts to serene suburban residential compounds throughout Malaysia, from petrol stations and LRT stations to shopping malls and medical institutions. 7-Eleven is Always There For You.

Tasto has the popular Tiga Rasa flavour in its new potato chip

We have been wondering when snack brands will embrace the tiga rasa or “three flavours” trend in Malaysia. Well, Tasto from BJC Foods has answered that with Ikan Masak Tiga Rasa (3 Flavours Fish) potato chip.

Tiga Rasa delivers the spicy, sour and sweet taste and is normally used to cook ikan siakap or barramundi (Lates calcarifer) or Asian sea bass. The fish is deep fried and topped with the tiga rasa sauce. The 3 flavour recipe is actually from Thailand.

In Malaysia, some of the sauce manufacturers like Lee Kum Kee and Adeq Sue have introduced the 3 flavoured sauces. The Lee Kum Kee Sos 3 Rasa (Spicy, Sweet and Sour) is sold under the Mahsuri brand.

The other two Tasto potato chips are Curry Crab (Kari Ketam) and Seaweed with Korean Sauce (Rumpai Laut dengan Sos Korea). Both flavours are available in Thailand as well.

 

 

Try OldTown Salted Caramel RTD coffee at 7-Eleven

OldTown, the leading brand in white coffee in Malaysia, has shed its boring image in the ready-to-drink (RTD) coffee segment with the launch of two new products. The two new flavours are hazelnut and salted caramel and are only exclusively available at 7-Eleven Malaysia.

Salted caramel RTD coffee is something new to the local RTD coffee market, which helps OldTown to stand out in the crowded shelf. However, salted caramel is nothing new in foodservice.

Mengniu releases milk tea and tricolor ice cream in Myanmar

In Myanmar, Mengniu has released a new ice cream called Monmilk Milk Tea Flavour Ice Cream Cone to tap into consumer interest in milk tea.

The other new ice cream from Mengniu is Monmilk Tricolor Ice cream comprising milk, vanilla and chocolate flavours.

Aice drives volume through new campaign, public can visit new factory

Aice ice cream, which has seen strong growth in revenue in Indonesia, has engaged in a promotion campaign that would drive volume growth and strike fear among its competitors. The new campaign sees Aice offering lucky consumers the chance to get another ice cream for free if the ice cream stick contains the word “1 Lagi Lebih Nice” or “One more is nicer”.

The chance to win another product is a strategy widely used in the beverage industry especially in China to stimulate growth. The latest move by Aice would intensify competition in the mass market ice cream segment further.

In another development, Aice has opened its factory in Mojokerto in East Java for public to visit. The USD 50 million factory, its second in Indonesia, is the largest ice cream manufacturing plant in the country and will help Aice to expand further in Indonesia through the recruitment of more resellers.

Mengniu YoyiC has new flavours, e-commerce presence in Southeast Asia

Mengniu has added new flavours to its YoyiC fermented milk drink in Indonesia and Singapore. In Indonesia, the two new flavours are strawberry and blueberry, which add to the existing original and lychee flavours. In Singapore, the new flavour is passionfruit, which is said to contain antioxidants and vitamins plus an amazing sweet and tart taste.

Another innovation for YoyiC in Indonesia is the use of the new twist cap that offers more convenience for on-the-go consumption.

To make it easier for Indonesian consumers to purchase YoyiC, Mengniu has made all its products in Indonesia available for purchase online.

1. JD.id
2. Tokopedia
3. Paxel
4. Bukalapak
5. Shopee
6. Blibli

Munchy’s new sandwich biscuit salted in the outside, sweet in the inside

Munchy’s has added Himalayan salt into its Chocolate Cream and Vanilla Cream biscuits to give its biscuits a unique combination of sweet and savoury tastes.

The Malaysian biscuit manufacturer launched the new Munchy’s LEXUS Salted Sandwich to tap into recent food trends that pair unusual flavours to create new taste profiles. The salted sandwich is sweet and creamy on the inside or crunchy and salty on the outside.

Munchy’s LEXUS Salted Chocolate Sandwich are available in 190g packs (containing 10 convenient sachets). They are sold at major hypermarkets, supermarkets and retail outlets nationwide at a recommended retail price of RM 5.15 (West Malaysia) and RM5.45 (East Malaysia).

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