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Have a Syioknya Raya with 11street

By
Tan Heng Hong
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  • Malaysians tend to start their Raya shopping as early as 6 weeks before and majority (83%) of Malaysians would only spend less than RM1,000 during the coming festive period.
  • 11street partners with over 120 hotels & restaurants to offer buka puasa deals as well as CJ WOW Shop to bring aboard a great assortment of Muslimah wears.
  • Syioknya Raya campaign introduces a Muslim-friendly search filter that allows consumers to filter out Muslim Friendly products that are certified Halal

 Kuala Lumpur, 7 May 2018 – 11street (www.11street.my), one of the leading online marketplaces in Malaysia, today revealed Malaysian’s spending habits and behavior in conjunction with the upcoming Ramadan and Raya festival celebrations.

According to our recent survey done with more than 5, 000 respondents, Malaysians tend to start preparing for Raya as early as 6 weeks prior. However, majority of the Malaysians (83%) would only spend less than RM1, 000 during the coming festival. To be specific, 40% of those that participated in the survey were between the age of 26 – 35 year olds whom are avid online shoppers.

 Bruce Lim, Vice President of Merchandising of 11street says: “We are proud to introduce our latest campaign – Syioknya Raya – which comes with a wide range of irresistible discounts, giveaways and new features on the 11street platform. From the survey done, we found out that Malaysians tend to start shopping early hence we have started our festive campaign on May 2nd onwards. Our consumers can expect discounts up to 90% to help manage their budget during this period of time.”

Lim adds that as the company aims to provide a holistic online shopping experience during this festive period, 11street’s Syioknya Raya campaign will be featuring its newest upgrade on its platform, a Muslim-friendly search filter that will allow Malaysian consumers to filter out products that are certified Halal with ease as they shop for their Ramadan and Hari Raya needs.

“Malaysians are constantly looking for effective ways to stretch every Ringgit that is spent, which is why this year, we offer more than 120 buka puasa deals from popular dining locations such as Pullman Hotels, Royale Chulan Hotels, Westin Kuala Lumpur and restaurants under the Felda Group, as the findings also revealed that Malaysians search online for Ramadhan buffet voucher at affordable pricing,” Lim shares.

During last year’s Ramadan, the sale of Food & Beverage vouchers increased three fold. It has also evidenced that many shoppers purchased Ramadan buffet vouchers in bulk to cater to family dining needs or corporate buka puasa functions.

Additionally, Raya Fashion remains one of the top popular categories that Malaysians will shop for during Ramadan and Raya festive period due to a significant tie to tradition. This year, to cope with the demands of Raya Fashion, 11street will be collaborating with CJ WOW SHOP to bring aboard greater assortments of Muslimah wears.

CJ WOW SHOP is a leading TV Shopping in Malaysia and some of the key fashion offerings include colour matching traditional outfits, fashionable hijab collections, apparels and accessories with prices ranging from RM50 – RM150 per set. Apart from Muslimah wears, 11street will also be featuring top-selling products from them ranging from home & kitchen, cookware, furniture and health & beauty products.

During Syioknya Raya campaign period, consumers can expect massive discounts from up to 150 popular brands and giveaways up to RM30, 000 worth of prizes such as washing machines, fridges and home electronics. On top of that, 11street will also be rewarding those that shop on 11street mobile app with RM9, 000 worth of prizes, as we know at least 60% of our consumers prefer shopping on their mobile devices.

About 11street (www.11street.my)

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. For more information, please visit http://www.11street.my.

New Anlene sachet in Singapore, Anlene white coffee in Philippines

By
Tan Heng Hong
-
Photo Credit: Anlene Philippines

Fonterra has released Anlene in sachet in Singapore in January 2018 and Anlene White Coffee flavour in the Philippines in March 2018. The former provides a portable and convenient format, while the latter offers a new flavour choice.

Each sachet contains 30g. It is described as a “perfectly suited for your next trip to the gym or midday pick-me-up at the office.”

Photo Credit: Anlene Singapore

In the Philippines, Anlene White Coffee recruits white coffee drinkers with a dairy product that offers the white coffee taste and the benefits of collagen, calcium and protein for bones, joints, and muscles.

The TVC features Filipino actress, singer, and songwriter Jennylyn Mercado demonstrating the indulgence and smooth taste of white coffee meeting the strength of Anlene.

https://www.facebook.com/AnlenePhilippines/videos/1393328730772387/

 

 

Fonterra rolls out on-the-go Anlene UHT milk in Malaysia

By
Tan Heng Hong
-

After launching a host of new dairy products in the consumer segment in Malaysia, Fonterra does not seem to be slowing down in its endeavor to stake a bigger presence on the local dairy scene. Fonterra recently launched in Anlene in the UHT segment.

The dairy company has unveiled Anlene UHT Recombined Low Fat Milk in 180ml and 1L format. The liquid milk provides protein, collagen and vitamin B6, B12 and D for bone, muscle and joint health under MoveMax. The 1L pack is selling for a price of RM 6.90 and 180mlx4 at RM 6.90 at Tesco. Also available is Anlene UHT chocolate flavour.

The vanilla and chocolate Anlene UHT debuted in the Philippines and Indonesia in 2017.

Photo Credit: Anlene Philippines

 

MyMilk produces laban made 100% from Malaysian farms

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

MyMilk Dair has released a range of dairy products targeting Middle Eastern consumers in Malaysia.

Malaysia popular with Middle Eastern people

Malaysia is home to a large population of Middle Eastern people staying for work, study or business. Anecdotal data suggests there were around 60,000 Iranians in Malaysia as of 2011, not counting nationalities from other Middle Eastern nations.

Foreigners living abroad have the tendency of living together in the same community due to the availability of support and facilities/businesses catering to their needs. Most of the Middle Eastern people reside in Seri Kembangan in the Southern part of the Greater Kuala Lumpur area.

MyMilk enters Middle Eastern grocers

A recent visit to One South, a mixed development project in Seri Kembangan, Selangor in early May 2018 saw MyMilk started selling a range of fresh dairy products in the Middle Eastern retailers in One South. The products include fresh milk, set yogurt, chocolate milk and fresh laban or leban, a fermented drink made across the Arab World. The fresh laban is described as good for digestion. The product poster and product packaging includes Arabic, which clearly shows the product is aimed at Middle Eastern consumers.

Photo Credit: Minimeinsights.com

To emphasise the product’s freshness, the MyMilk fresh milk and laban come with the 100% Malaysian farms claim. The dairy products are officially certified halal by JAKIM. The ingredients in the fresh laban drinking yogurt are fresh milk and culture, lightly pasteurised. The protein content per 100ml serving size is 4g and the calcium content is 110mg.

Photo Credit: Minimeinsights.com

What Mini Me thinks

It is interesting to see Malaysian businesses creating products to fill the gap to meet the needs of foreign communities longing for something familiar from their home. With time, the cross fertilisation of food culture would one day result in Malaysians potentially embracing laban and other ethnic food in the future.

Massimo celebrates Mother’s Day with Diletto moist cakes

By
Tan Heng Hong
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Photo Credit: Minimeinsights.com

The Italian Baker Sdn Bhd (doing business as Massimo) is famously known for promoting its Chiffon-In-A-Cup by aligning the product with Mother’s Day. Chiffon-In-A-Cup is described as ‘so delicious you know it’s baked with love.’

 

To celebrate Mother’s Day in 2018, Massimo launched limited-edition Diletto moist cakes with 3 flavour variants – Dreamy Chocolate, Tangy Mango and Blueberry Burst.

Photo Credit: Massimo

The product is described as ‘beautifully packaged in an exclusively designed pack that feature important universal values taught by mothers – Love, Respect and Honesty.’

Some brands are closely associated with certain events or attributes such as Gardenia’s ‘So good you can even eat it on its own.’ Massimo’s Mother’s Day approach resonates with consumers by focusing on the emotional aspect of mother’s love.

Diletto is available at most modern retailers selling at a price of RM 1.60.

7-Eleven Malaysia Receives Inaugural Malaysia’s Best Brands Accolade

By
Tan Heng Hong
-
From left: Malaysian Institute of Management CEO, Mr. Sivanganam Rajaretnam; 7-Eleven Malaysia GM of Marketing, Mr. Ronan Lee; and President of Malaysian Institute of Human Resources (MIHRM), Mr. Aresandiran J. Naidu

Kuala Lumpur, 3 May 2018 – 7-Eleven Malaysia, the leading standalone convenience store chain in the country, received another recognition accolade by being recognized as one of Malaysia’s Best Brands at the Golden Globe Tiger Awards held recently in Pullman Kuala Lumpur.  The attainment of the award marks yet another achievement for 7-Eleven as it represents the acknowledgement for branding excellence in the country.

The 5th Malaysian Edition of the Golden Globe Tigers Awards is multi-functional, multi-discipline and industry-focused and recognises ‘tigers’ in marketing, branding, corporate social responsibility (CSR) and social innovation among others with its inaugural Malaysia’s Best Brands Award, backed by its research partner, CMO Asia, awarded to professionals and organisations who have excelled and made a difference to the society it operates in.

General Manager, Marketing of 7-Eleven Malaysia, Ronan Lee shared, “It is indeed an honour to be recognised with this prestigious award and serves as a further validation of our achievements over the years that has been recognised with numerous other awards such as Putra Brands among others. We are in gratitude to the public for being supportive of our branding efforts as well as being endlessly supportive of the business. All of us at 7-Eleven Malaysia have been further motivated by this achievement and we will continuously strive to fulfill the needs of consumers better by providing true convenience as at 7-Eleven Malaysia, We’re Always There For You”.

The Golden Globe Tiger Awards – Malaysia’s Best Brands are awarded based on an intensely researched process undertaken by a research cell that produce a shortlist of exemplary individuals and organisations and track the record of their achievements. A jury comprising senior professionals from across the globe then reviews the shortlist and among the leading organisations recognised at the inaugural Malaysia’s Best Brands Awards are Nivea, TM, Fonterra, CIMB and Grab.

7-Eleven Malaysia is the pioneer and the largest standalone 24-hours convenience store operator in the country with over 2,230 outlets nationwide. For more information, please log on to www.7eleven.com.my or follow 7ElevenMalaysia on Facebook, Instagram and Twitter.

Goodday goes upmarket with Australian fresh milk

By
Tan Heng Hong
-
Photo Credit: Minimeinsights.com

Etika Sdn Bhd has launched a premium fresh milk Goodday Life in Malaysia. Known as a 100% Australian fresh milk, Goodday Life marks the entry of Goodday into the imported pasteurised fresh milk category. It competes with Pura, Farm Fresh’s Yarra Farm and F&N’s Farm House in the same category.

Goodday Life is a product of Malaysia and the ingredient is stated as cow’s milk. As a comparison, Farm Fresh’s Yarra Farm, also a product of Malaysia, is more specific with the provenance of its ingredient by mentioning the milk is 100% imported Australian cow’s milk.

More calcium

Goodday Life has a higher calcium content than Goodday Fresh Milk. Consumers are essentially paying nearly 30% more for a 1L Goodday Life (RM 10.99) to enjoy more calcium. The cheaper Goodday Fresh Milk (RM 8.49) offers 95mg of calcium per 100ml serving. Competitor Yarra Farm’s protein content is 3.4g, carbohydrate at 4.3g and calcium at 114mg per 100ml serving.

Goodday Life as barista milk

Apart from the Australian milk heritage, Goodday Life is marketed as a barista milk for coffee lovers to add into their coffee. This would potentially appeal to coffee drinkers who want to a milk that can help to make delicious coffees at home.

Photo Credit: Minimeinsights.com

Brandcode the ultimate grocery app that rewards shoppers

By
Tan Heng Hong
-

FMCG marketeers and brand owners want to have access to the latest real-time data about their customers and their sales performance. There are tools out there that track consumers through consumer and shopper tracking panel but the data is not available to customers on a real time basis. There is another set of data – retail audit data but it is often expensive and out of reach to most brand owners. These retail audit data assesses brand performance but it does not address the consumer shopping journey.

Learning about consumers through grocery receipt

FMCG brands do not have access to all their retailers’ database and this is hindering them from understand their shoppers fully. This has changed as companies discover the power of grocery shopping receipts. Brands can actually learn more about their shoppers though receipt data.

As shoppers send in their receipts and the data is captured in the database, brands can understand the basket size, time of purchase, location, what else purchased and this data is across all retailers including online.

Loyalty modal

We have seen Snapcart entering Singapore in early 2018 after launching in Indonesia and the Philippines. However, Snapcart is purely collecting receipts and analysing the receipts for shopper data. Operating differently using the loyalty modal is Brandcode. Launched in Malaysia and Singapore, it is the only app in the two countries that mines the shopper data and incentives the shoppers with loyalty points (double points for participating brands or products). The loyalty modal allows brands to establish a more direct customer relationship and help brands to target shoppers better.

Through Brandcode, the extra loyalty points can help marketers lure consumers away from competing brands. To become eligible for the double points, shoppers are required to highlight the participating product. By highlighting the product manually on the receipt, it strengthens the shoppers’ association of the product marked with 2x points as one that offers better value. For value seekers, the 2x points encourages them to shift from the current product to another that gives them more points. Results from Brandcode have demonstrated the power of extra points in influencing consumers to make the change in their choices.

Regular campaigns to reward users

Brandcode also runs regular activities and campaigns to interact with users and helping brand owners to recruit members. For example, users are encouraged to snap and vote for the top pet to win pet food hamper. This contest allows Brandcode to target these users with pet food promotions. In a collaboration with Disposable Soft Goods (M) Sdn Bhd, the maker of Pet Pet disposable nappies, users who join the PetPet Lovely Baby Club will receive 20,000 points to redeem for goodies. The PetPet promotion provides the disposable nappy maker with a venue to recruit new members for their loyalty program.

Benefits of Brandcode for brand owners

With Brandcode, brand owners can do the following things:

Path to purchase – Understand and identify the triggers and the influences that affect the choices consumers made for their actual purchase.

Complementary categories – Understand other products that consumers purchase to provide opportunities for cross-category promotion.

Customer profiling – Understand the shoppers by demographic and places of purchase to develop better shopper segmentation for targeted promotion

Speak to shoppers – Using activities and campaigns, brand owners can speak to shoppers through the app.

Channel buying behaviour – Understand and identify where consumers shop the most and how they shop differently in other environment.

Powered by Fusionex

BrandCode is powered by Fusionex, an established multi-award winning IT software group specialising in analytics and big data. With Fusionex on board as the technology partner, BrandCode will be able to harness the strength of Fusionex in data analytics to give brand owners a better understanding about their consumers.

Click here to download Brandcode.

 

 

 

 

 

 

 

Crystalline eyes HoReCa

By
Tan Heng Hong
-
Photo Credit: Crystalline

OT Group’s Crystalline bottled water is aiming at opportunities in the hotel, restaurant and cafe (HoReCa) segment in Indonesia, said Harianus Ikhitar Zebua, Head Corporate and Marketing Communication OT Group, reported Kontan.co.id. Retail remains the largest contributor to sales, said Harianus. As Crystalline is a pH 8 water from the mountain, it is suitable for consumers in the HoReCa channel who care about their health.

At the moment, Crystalline obtains most of its sales from the traditional trade with a much smaller presence in the modern trade. The penetration into modern trade is continuing and a few chains such as Giant are stocking Crystalline, said Harianus.

The goal is to made Crystalline among the top 5 in bottled water. The Crystalline range covers bottle, gallon and plastic cup with distribution being handled by PT Arta Boga Cemerlang. The factories are located in Sukabumi in West Java and Maros in South Sulawesi.

The current challenge for Crystalline is to improve consumer awareness and availability in more channels. Crystalline was the official water sponsor of the Indonesia International Motor Show (IIMS) held in April 2018.

 

Cocoxim coconut milk drink can be turned into dessert

By
Tan Heng Hong
-

Cocoxim, the packaged coconut drink brand of Betrimex, has evolved from coconut water and coconut flavoured drink to coconut milk (sữa dừa nguyĂȘn chĂąÌt).

Coconut milk drink is marketed not only to be consumed on its own but also as an ingredient in dessert such as Ben Tre coconut milk coffee.

Photo Credit: Betrimex

Ingredients:

  • 60ml Cocoxim coconut milk drink
  • 30ml Cocoxim original coconut water
  • 30ml coffee
  • 30ml Cocoxim coconut milk for cooking
  • 20ml coconut syrup
  • Ice cubes

Instruction:

  • Put the Cocoxim coconut milk drink, Cocoxim coconut water, Cocoxim coconut milk for cooking, ice cubes and coffee into the blender.
  • Blend the mixture until completely smooth.
  • Decorate the cocktail glass freely and enjoy

Cocoxim coconut milk drink is packed in a 330ml Tetra Prisma carton. The drink is made by 100% coconut cream from high-quality mature coconut flesh & pure coconut water. Cocoxim coconut milk drink is lactose free, gluten free and contains no cholesterol.

Cocoxim products are available on Lazada.

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